Shopping Cart | Login | Register | Language: English

How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?

Copyright © 2009. 17 pages.
OnDemand Chapter PDF Download
Download link provided immediately after order completion
$37.50
Available. Instant access upon order completion.
DOI: 10.4018/978-1-60566-086-8.ch017
Sample PDFCite

MLA

Waikar, Avinash. "How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?." Selected Readings on Information Technology and Business Systems Management. IGI Global, 2009. 339-355. Web. 2 Oct. 2014. doi:10.4018/978-1-60566-086-8.ch017

APA

Waikar, A. (2009). How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?. In I. Lee (Ed.), Selected Readings on Information Technology and Business Systems Management (pp. 339-355). Hershey, PA: Information Science Reference. doi:10.4018/978-1-60566-086-8.ch017

Chicago

Waikar, Avinash. "How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?." In Selected Readings on Information Technology and Business Systems Management, ed. In Lee, 339-355 (2009), accessed October 02, 2014. doi:10.4018/978-1-60566-086-8.ch017

Export Reference

Mendeley
Favorite
How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?
Access on Platform
Browse by Subject
Top

Abstract

Small businesses need Internet service to be competitive, and their spending on IT activities continues to grow. How can Internet Service Providers tap into this potentially lucrative market? This study attempts to identify Internet service features that are important to small businesses. Specifically, it used a survey method to explore the relationships between the importance of various features and organizational characteristics of small businesses, for example, size and type of business. The results show that the size of business affects the perceived importance placed on certain features, while the type of business does not. Implication of this finding for packaging Internet service is discussed.
Chapter Preview

Conceptual Background

Figure 1 shows a research diagram used to seek answers to the questions in this study. It consists of three major variables: “size of business”, “type of business”, and the “perceived importance of various Internet service features”. In this section, we will discuss some of the justifications for these variables, including their descriptions and significance.

Figure 1.

The association between “size” and “type” of business and the perceived importance of various Internet service features

Top

Complete Chapter List

Search this Book: Reset
Chapter 1
Tobias Kollmann
The fundamental advantages of information technology in regard to efficiency and effectiveness assure that its diffusion in society and in most... Sample PDF
E-Entrepreneurship: The Principles of Founding Electronic Ventures
$37.50
Chapter 2
Barbara Roberts
An analysis of the role of government in e-business adoption is provided in this chapter, with empirical evidence from Australia included. It is... Sample PDF
The Role of Government in E-Business Adoption
$37.50
Chapter 3
Firas M. Alkhaldi, Mohammad Olaimat
This chapter discusses the importance of business process simulation, while illustrating the relationship between business process reengineering... Sample PDF
The Role of Simulation in Business Process Reengineering
$37.50
Chapter 4
Alessandro Arbore
In front of traditional interpretations of the digital gap based on endogenous conditions of the firms, this chapter intends to emphasize the... Sample PDF
Environmental Drivers of E-Business Strategies Among SMEs
$37.50
Chapter 5
Kari Smolander, Matti Rossi
This article describes the architecture development process in an international ICT company, which is building a comprehensive e-business system for... Sample PDF
Conflicts, Compromises, and Political Decisions: Methodological Challenges of Enterprise- Wide E-Business Architecture Creation
$37.50
Chapter 6
Vichuda Nui Polatoglu
Nazar Group of Companies has been a leading producer and distributor of cookies, crackers, cakes, chocolate, and other products in Turkey for more... Sample PDF
Nazar Foods Company: Business Process Redesign Under Supply Chain Management Context
$37.50
Chapter 7
Pericles Loucopoulos, Wan M.N. Wan Kadir
A critical success factor for information systems is their ability to evolve as their environment changes. There is compelling evidence that the... Sample PDF
BROOD: Business Rules-driven Object Oriented Design
$37.50
Chapter 8
Henk J. de Vries, Florens J.C. Slob
This article describes a best practice model for standardization within companies, based on a process approach to the development of company... Sample PDF
Best Practice in Company Standardization
$37.50
Chapter 9
Ehap H. Sabri
This chapter explains the best practice in implementing e-business Technologies to achieve business cost reduction and business agility. Many... Sample PDF
Best Practice in Leveraging E-Business Technologies to Achieve Business Agility
$37.50
Chapter 10
Timon C. Du, Eldon Y. Li
Business process management systems such as the workflow management system and the enterprise application integration system manage process flow on... Sample PDF
Building Dynamic Business Process in P2P Semantic Web
$37.50
Chapter 11
Michael Weiss
Agents are rapidly emerging as a new paradigm for developing software applications. They are being used in an increasing variety of applications... Sample PDF
Patterns for Designing Agent-Based E-Business Systems
$37.50
Chapter 12
Jiyong Zhang
Consumer decision support systems (CDSSs) help online users make purchasing decisions in e-commerce Web sites. To more effectively compare the... Sample PDF
Performance Evaluation of Consumer Decision Support Systems
$37.50
Chapter 13
Nikos Manouselis
E-business processes are implemented through existing, as well as novel technologies. This book chapter focuses on the field of electronic markets... Sample PDF
E-Business Technologies in E-Market Literature
$37.50
Chapter 14
Jan-Hendrik Sewing, Michael Rosemann
Though Web services offer unique opportunities for the design of new business processes, the assessment of the potential impact of Web services is... Sample PDF
Process-Oriented Assessment of Web Services
$37.50
Chapter 15
Stanley Oliver
This chapter highlights the importance of e-procurement and the barriers affecting its widespread adoption in the context of small and medium... Sample PDF
Application of Web Services in the Context of E-Procurement: An SME Foci
$37.50
Chapter 16
Mark Xu, Ravni Rohatgi, Yanqing Duan
The lack of anticipated engagement in e-business by Small and Medium sized Enterprises (SMEs) is a rising concern to the UK government and service... Sample PDF
E-Business Adoption in SMEs: Some Preliminary Findings from Electronic Components Industry
$37.50
Chapter 17
Avinash Waikar
Small businesses need Internet service to be competitive, and their spending on IT activities continues to grow. How can Internet Service Providers... Sample PDF
How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?
$37.50
Chapter 18
Dominik Vanderhaeghen
In the chapter, a framework for cross-enterprise business integration management addressing the organizational and technical dimension is developed.... Sample PDF
Process-Driven Business Integration Management for Collaboration Networks
$37.50
Chapter 19
Damon Aiken
This chapter is designed to answer two fundamental questions related to research on electronic surveys and measures. First, what are some of the... Sample PDF
Measurements in E-Business
$37.50
Chapter 20
Peter V. Raven
The Internet has changed the way many companies do business, but has also tended to increase the disparity between firms in developed countries and... Sample PDF
E-Business in Developing Countries: A Comparison of China and India
$37.50
Chapter 21
Dieter Fink, Tobias Huegle
This chapter identifies various levels of governance followed by a focus on the role of information technology (IT) governance with reference to... Sample PDF
A Model of Information Security Governance for E-Business
$37.50
Chapter 22
Jun Du, Yuan-Yuan Jiao, Jianxin ("Roger") Jiao
This chapter develops a security blueprint for an e-business environment taking advantage of the three-tiered e-business architecture. This security... Sample PDF
A Security Blueprint for E-Business Applications
$37.50
Chapter 23
Kathleen Mykytyn
The emergence of e-business as a viable business model is unquestioned and global in its involvement and impact. Further, the value that... Sample PDF
E-Business Process Management and Intellectual Property: Issues and Implications
$37.50
Chapter 24
Ganesh Vaidyanathan
In order to understand the different types of e-business risks, this chapter uses a framework focusing on five dimensions of e-businesses. This... Sample PDF
E-Business Risk Management in Firms
$37.50
Chapter 25
Jing Quan
Electronic business (e-business) has been popularly lauded as “new economy.” As a result, firms are prompted to invest heavily in e-business related... Sample PDF
Evaluating E-Business Leadership and its Links to Firm Performance
$37.50
Chapter 26
Claudia-Melania Chituc
The rapid evolution of information and communication technologies, the changing client’s demands, and market conditions impelled enterprises to... Sample PDF
Business Networking: The Technological Infrastructure Support
$37.50
Chapter 27
Adriana Romaniello, B. Dawn Medlin
This study examines corporate performance effects when banks outsource noncore business processes. Additionally, the article proposes that knowledge... Sample PDF
Outsourcing Non-Core Business Processes: An Exploratory Study
$37.50
Chapter 28
Joseph Feller, Patrick Finnegan, Jeremy Hayes
It has been argued that competitive necessities will increasingly require OSS companies to participate in cooperative business networks in order to... Sample PDF
Delivering the ‘Whole Product': Business Model Impacts and Agility Challenges in a Network of Open Source Firms
$37.50