V-Card: Mobile Multimedia for Mobile MarketingHolger Nösekabel (University of Passau, Germany) and Wolfgang Röckelein (EMPRISE Consulting Düseldorf, Germany)
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DOI: 10.4018/978-1-60566-054-7.ch093
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MLA
Nösekabel, Holger and Wolfgang Röckelein. "V-Card: Mobile Multimedia for Mobile Marketing." Mobile Computing: Concepts, Methodologies, Tools, and Applications. IGI Global, 2009. 1125-1134. Web. 19 Jun. 2013. doi:10.4018/978-1-60566-054-7.ch093
APA
Nösekabel, H., & Röckelein, W. (2009). V-Card: Mobile Multimedia for Mobile Marketing. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1125-1134). Hershey, PA: Information Science Reference. doi:10.4018/978-1-60566-054-7.ch093
Chicago
Nösekabel, Holger and Wolfgang Röckelein. "V-Card: Mobile Multimedia for Mobile Marketing." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, ed. David Taniar, 1125-1134 (2009), accessed June 19, 2013. doi:10.4018/978-1-60566-054-7.ch093
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  | | TopAbstractThis chapter presents the use of mobile multimedia for marketing purposes. Using V-Card, a service to create personalized multimedia messages, as an example, the advantages of sponsored messaging are illustrated. Benefits of employing multimedia technologies, such as mobile video streaming, include an increased perceived value of the message and the opportunity for companies to enhance their product presentation. Topics of discussion include related projects, as marketing campaigns utilizing SMS and MMS are becoming more popular, the technical infrastructure of the V-card system, and an outline of social and legal issues emerging from mobile marketing. As V-card has already been evaluated in a field test, these results can be implemented to outline future research and development aspects for this area. TopComplete Chapter List
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Ch. Z. Patrikakis (National Technical University of Athens, Greece), P. Fafali (National Technical University of Athens, Greece), N. Minogiannis (National Technical University of Athens, Greece), N. Kourbelis (National Technical University of Athens, Greece)
Use of mobile devices for supporting our everyday communication has become part of our daily routine. Recent statistics illustrate that the penetration of mobile dev...
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Stephanie Teufel (University of Fribourg, Switzerland), Patrick S. Merten (University of Fribourg, Switzerland), Martin Steinert (University of Fribourg, Switzerland)
This encyclopedia on mobile computing and commerce spans the entire nexus from mobile technology over commerce to applications and end devices. Due to the complexity...
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Samuel Pierre (École Polytechnique de Montréal, Canada)
Mobile electronic commerce (or m-commerce) is generally defined as the set of financial transactions that can be carried out over a wireless mobile network (Pierre,...
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Nikhilesh Dholakia (University of Rhode Island, USA), Morten Rask (Aarhus School of Business, Denmark), Ruby Roy Dholakia (University of Rhode Island, USA)
In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core...
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Ranjan B. Kini (Indiana University Northwest, USA), Subir K. Bandyopadhyay (Indiana University Northwest, USA)
Mobile commerce (or in short, m-commerce) is currently at the stage where e-commerce was a decade ago. Many of the concerns consumers had regarding e-commerce (such...
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George K. Lalopoulos (Hellenic Telecommunications Organization S.A. (OTE), Greece), Ioannis P. Chochliouros (Hellenic Telecommunications Organization S.A. (OTE), Greece), Anastasia S. Spiliopoulou-Chochliourou (Hellenic Telecommunications Organization S.A. (OTE), Greece)
The tremendous growth in mobile communications has affected our lives significantly. The mobile phone is now pervasive and used in virtually every sector of human ac...
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Jun Sun (Texas A&M University, USA), Marshall Scott Poole (Texas A&M University, USA)
Advances in wireless network and multimedia technologies enable mobile commerce (m-commerce) information service providers to know the location and surroundings of m...
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| 8. |
Eleni Christopoulou (University of Patras & Ionian University, Greece)
This chapter presents how the use of context can support user interaction in mobile applications. It argues that context in mobile applications can be used not only...
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| 9. |
Indrit Troshani (University of Adelaide, Australia), Sally Rao Hill (University of Adelaide, Australia)
Mobile services are touted to create a significant spectrum of business opportunities. Acceptance of these services by users is, therefore, of paramount importance....
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| 10. |
Steve Chi-Yin Yuen (The Univeristy of Southern Mississippi, USA), Patrivan K. Yuen (William Carey University, USA)
The mobile revolution is finally here. The evidence of mobile penetration and adoption is irrefutable: smartphones, personal digital assistants (PDAs), portable game...
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| 11. |
Han-Chieh Chao (National Dong Hwa University, Taiwan), Tin-Yu Wu (National Dong Hwa University, Taiwan), Michelle T.C. Kao (National Dong Hwa University, Taiwan)
As we enter the electronic age, technologies enabling e-learning have increased flexibility of learning location. Wireless communication technologies further increas...
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| 12. |
Holger Nösekabel (University of Passau, Germany)
Mobile education, comprising learning, teaching, and education related administrative services delivered via mobile technologies, has incited several projects and di...
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| 13. |
Mark van ‘t Hooft (Kent State University, USA), Graham Brown-Martin (Handheld Learning, UK), Karen Swan (Kent State University, USA)
In a world that is increasingly mobile and connected, the nature of information resources is changing. The new information is networked, unlimited, fluid, multimodal...
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| 14. |
J. P. Shim (Mississippi State University, USA), Kyungmo Ahn (Kyunghee University, Korea), Julie M. Shim (Soldier Design LLC, USA)
The purpose of this chapter is to present an overview of wireless mobile technology, its applications, with a focus on digital multimedia broadcasting (DMB) technolo...
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| 15. |
Ofir Turel (California State University, USA), Alexander Serenko (Lakehead University, Canada)
The diffusion of mobile services is one of important technological phenomena of the twenty-first century (Dholakia & Dholakia, 2003). According to the International...
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| 16. |
Alexander Serenko (Lakehead University, Canada), Ofir Turel (California State University, Fullerton, USA)
The purpose of this chapter is to analyze mobile portals (m-portals) as an innovation. M-portals are wireless Web pages that help portable device users interact with...
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| 17. |
Hans Lehmann (Victoria University of Wellington, New Zealand), Ulrich Remus (University of Erlangen-Nuremberg, Germany), Stefan Berger (Detecon International GmbH, Germany)
More and more people leave their fixed working environment in order to perform their knowledgeintensive tasks at changing locations or while they are on the move. Mo...
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| 18. |
Volker Derballa (University of Augsburg, Germany), Key Pousttchi (University of Augsburg, Germany)
Whereas knowledge management (KM) has gained much attention in the field of management science and practice as the eminent source of competitive advantage (e.g., Dav...
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| 19. |
Thomas (FGAN - Research Institute for Communication, Information Processing, and Ergonomics, Germany), Thomas (FGAN - Research Institute for Communication, Information Processing, and Ergonomics, Germany), Schlick, Christopher Alexander (RWTH Aachen University, Germany), Alexander Sievert (German Sport University Cologne, Germany), Dieter Leyk (German Sport University Cologne)
This chapter describes the interdependence between locomotion while walking and human input performance in mobile Human-Computer- Interaction (HCI). For the analysis...
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| 20. |
Chris Baber (The University of Birmingham, UK)
In this chapter the evaluation of human computer interaction (HCI) with mobile technologies is considered. The ISO 9241 notion of ‘context of use’ helps to define ev...
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| 21. |
Chris Galloway (Monash University, Australia)
Public relations is about the “ethical and strategic management of communication and relationships” (Johnston & Zawawi, 2004, p. 6) with individuals and groups (“pub...
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| 22. |
M. Halid Kuscu (Mobile Government Consortium International, UK), Ibrahim Kushchu (Mobile Government Consortium International, UK), Betty Yu (The Chinese University of Hong Kong, Hong Kong)
This chapter introduces the mobile government concept and creates a context for discussing various applications, services, and the relevant technologies. The context...
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| 23. |
Stuart J. Barnes (University of East Anglia, UK), Eusebio Scornavacca (Victoria University of Wellington, New Zealand)
The growth and convergence of wireless telecommunications and ubiquitous networks has created a tremendous potential platform for providing business services. In con...
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| 24. |
Nopparat Srikhutkhao (Kasetsart University, Thailand), Sukumal Kitisin (Kasetsart University, Thailand)
In the past few years, the mobile phone’s performance has increased rapidly. According to IDC’s Worldwide Mobile Phone 2004-2008 Forecast and Analysis, sales of 2.5G...
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| 25. |
Dennis Lee (The University of Queensland, Australia, & The Australasian CRC for Interaction Design, Australia), Ralf Muhlberger (The University of Queensland, Australia, & The Australasian CRC for Interaction Design, Australia)
In the last decade, the explosive growth and adoption of mobile phones has become commonplace in our everyday lives (Haghirian, Madlberger, & Tanuskova, 2005). In 19...
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| 26. |
Eui Jun Jeong (Michigan State University, USA), Dan J. Kim (University of Houston Clear Lake, USA)
In the emerging wireless environment of digital media communications represented as ubiquitous and convergence, rapid distribution of handheld mobile devices has bro...
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| 27. |
Kamel Karoui (Institut National des Sciences Appliquées de Tunis, Tunisia)
The concept of mobile agent is not new; it comes from the idea of OS process migration firstly presented by Xerox in the 1980’s. The term mobile agent was introduced...
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| 28. |
Sheng-Uei Guan (Brunel University, UK)
One hindrance to the widespread adoption of mobile agent technology is the lack of security. Security will be the issue that has to be addressed carefully if a mobil...
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| 29. |
Panayiotis Bozanis (University of Thessaly, Greece)
Mobile computing emerged as a new application area due to recent advances in communication and positioning technology. As David Lomet (2002) notices, a substantial p...
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| 30. |
N. Marsit (IRIT—Paul Sabatier University, France), A. Hameurlain (IRIT—Paul Sabatier University, France), Z. Mammeri (IRIT—Paul Sabatier University, France), F. Morvan (IRIT—Paul Sabatier University, France)
The technological evolution of networks together with the development of positioning systems has contributed to the emergence of numerous location-based services. Se...
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| 31. |
Say Ying Lim (Monash University, Australia), David Taniar (Monash University, Australia), Bala Srinivasan (Monash University, Australia)
In this chapter, we present an extensive study of database operations on mobile devices which provides an understanding and direction for processing data locally on...
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| 32. |
Pankaj Kamthan (Concordia University, Canada)
Mobile access has opened new vistas for various sectors of society including businesses. The ability that anyone using (virtually) any device could be reached anytim...
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| 33. |
Jason Gan (University of Technology, Australia)
This chapter examines the convergence of mobile technologies based on smart client architecture. To improve the usability and accessibility of mobile applications an...
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| 34. |
Qusay H. Mahmoud (University of Guelph, Canada), Zakaria Maamar (Zayed University, UAE)
Conventional desktop software applications are usually designed, built, and tested on a platform similar to the one on which they will be deployed and run. Wireless...
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| 35. |
Matthew W. Guah (Erasmus University Rotterdam, The Netherlands)
The significance of aligning IT with corporate strategy is widely recognised, but the lack of an appropriate framework often prevents practitioners from integrating...
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| 36. |
Julián Fernández Navajas (University of Zaragoza, Spain), Antonio Valdovinos Bardají (University of Zaragoza, Spain), Robert S.H. Istepanian (Kingston University, UK), José García Moros (University of Zaragoza, Spain University of Zaragoza, Spain), José Ruiz Mas (University of Zaragoza, Spain), Eduardo Antonio Viruete Navarro (University of Zaragoz)
An enhanced mobile healthcare multi-collaborative system operating over Third Generation (3G) mobile networks is presented. This chapter describes the design and use...
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| 37. |
Phillip Olla (Madonna University, USA), Joseph Tan (Wayne State University, USA)
The reference model presented in this article encourages the breakdown of M-Health systems into the following five key dimensions: (1) Communication Infrastructure:...
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| 38. |
Zakaria Maamar (Zayed University, UAE), Qusay H. Mahmoud (University of Guelph, Canada)
Mobile information systems (MISs) are having a major impact on businesses and individuals. No longer confined to the office or home, people can use devices that they...
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| 39. |
Roland Wagner (Johannes Kepler University Linz, Austria), Franz Gruber (RISC Software GmbH, Austria), Werner Hartmann (FAW Software Engineering GmbH, Austria)
After the enormous success of the internet and mobile networks, the next upcoming boost for information technology will be the combination of both. But developing ap...
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| 40. |
Degan Zhang (University of Science and Technology of Beijing, China), Yuan-chao Li (China University of Petroleum, China), Huaiyu Zhang (Northwest University, China), Xinshang Zhang (Jidong Oilfield, China), Guangping Zeng (University of Science and Technology of Beijing, Chin)
As a new kind of computing paradigm, pervasive computing will meet the requirements of human being that anybody maybe obtain services in anywhere and at anytime, tas...
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| 41. |
Bhaskar Sardar (Jadavpur University, India), Debashis Saha (Indian Institute of Management (IIM) Calcutta, India)
Transmission Control Protocol (TCP), the most popular transport layer communication protocol for the Internet, was originally designed for wired networks, where bit...
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| 42. |
Zhigang Hua (Chinese Academy of Sciences, China), Xing Xie (Microsoft Research Asia, China), Hanqing Lu (Chinese Academy of Sciences, China), Wei-Ying Ma (Microsoft Research Asia, China)
Through pervasive computing, users can access information and applications anytime, anywhere, using any device. But as mobile devices such as Personal Digital Assist...
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| 43. |
Anne Tseng (Helsinki School of Economics, Finland), Jukka Kallio (Helsinki School of Economics, Finland), Markku Tinnilä (Helsinki School of Economics, Finland)
Mobile operators play a central role in the development of the mobile data services market. They have primary access to the customer relationship, a key source of re...
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| 44. |
Pedro Antunes (University of Lisboa, Portugal)
Mobile collaboration involves people working together and moving in space. Research in mobile collaboration has primarily focused on technical issues like connectivi...
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| 45. |
Susy S. Chan (DePaul University, USA), Xiaowen Fang (DePaul University, USA)
Effective interface design for mobile handheld devices facilitates user adoption of mobile commerce (m-commerce). Current wireless technology poses many constraints...
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| 46. |
Wen-Chen Hu (University of North Dakota, USA), Lixin Fu (The University of North Carolina at Greensboro, USA), Hung-Jen Yang (National Kaohsiung Normal University, Taiwan), Sheng-Chien Lee (University of Florida, USA)
It is widely acknowledged that mobile commerce is a field of enormous potential. However, it is also commonly admitted that the development in this field is constrai...
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| 47. |
Song Han (Curtin University of Technology, Australia), Vidyasagar Potdar (Curtin University of Technology, Australia), Elizabeth Chang (Curtin University of Technology, Australia), Tharam Dillon (University of Technology, Australia)
This article introduces a new transaction protocol using mobile agents in electronic commerce. The authors first propose a new model for transactions in electronic c...
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| 48. |
R.M. Shubair (Etisalat University College, UAE), K.O. AlMidfa (Etisalat University College, UAE), A. Al-Marri (Etisalat University College, UAE), M. Al-Nuaimi (Etisalat University College, UAE)
This paper presents a tool for the modelling, analysis and simulation of direction-of-arrival (DOA) estimation and adaptive beamforming needed in the design of smart...
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| 49. |
Witold Abramowicz (The Pozañ University of Economics, Poland), Krzysztof Banaskiewicz (The Pozañ University of Economics, Poland), Karol Wieloch (The Pozañ University of Economics, Poland), Pawel Zebrowski (The Pozañ University of Economics, Poland)
Information filtering techniques have been continuously developed to meet challenges arisen from new requirements of Information Society. These techniques gain even...
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| 50. |
Amrish Vyas (University of Maryland, USA), Victoria Yoon (University of Maryland, USA)
Recent rise in the level of comfort and demand to access various types of information using mobile devices can be attributed to the advancements in wireless as well...
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| 51. |
Robert Statica (New Jersey Institute of Technology, USA), Fadi P. Deek (New Jersey Institute of Technology, USA)
We discuss an interconnectivity framework for data and content delivery to mobile devices that allows data of higher priority to reach the mobile unit in the shortes...
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| 52. |
Gordon Fraser (Graz University of Technology, Austria), Gerald Steinbauer (Graz University of Technology, Austria), Jörg Weber (Graz University of Technology, Austria), Franz Wotawa (Graz University of Technology, Austria)
An appropriate control architecture is a crucial premise for successfully achieving truly autonomous mobile robots. The architecture should allow for a robust contro...
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| 53. |
Anand Kuppuswami (University of Western Sydney, Australia)
Wide area network (WAN) offers advantages like providing myriad services available on globally diversified computers with reasonably simple process. The ability to d...
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| 54. |
Vagan Terziyan (University of Jyvaskyla, Finland)
Among traditional users of Web resources, industry has a growing set of smart industrial devices with embedded intelligence. Just like humans, they need online servi...
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| 55. |
Stamatis Karnouskos (SAP Research, Germany)
As we move towards service-oriented complex infrastructures, what is needed, security, robustness, and intelligence distributed within the network. Modern systems ar...
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| 56. |
Samuel Pierre (Ecole Polytechnique de Montreal, Canada)
This chapter analyzes and proposes some mobility management models and schemes by taking into account their capability to reduce search and location update costs in...
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| 57. |
Vilmos Simon (Budapest University of Technology and Economics, Hungary), Sándor Imre (Budapest University of Technology and Economics, Hungary)
In the next generation, IP-based mobile networks, one of the most important QoS parameters, are the delay and the delay variation. The cell handover causes increment...
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| 58. |
Jarkko Vesa (Helsinki School of Economics, Finland)
This chapter introduces a novel analytical framework called Mobile Services Matrix (MOSIM), which is used as the basis of a comparative analysis between the Japanese...
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| 59. |
Zhiyong Weng (University of Ottawa, Canada), Thomas Tran (University of Ottawa, Canada)
This article proposes a mobile intelligent agentbased e-business architecture that allows buyers and sellers to perform business at remote locations. An e-business p...
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| 60. |
Javier García-Guzmán (Universidad Carlos III de Madrid, Spain), María-Isabel Sánchez-Segura (Universidad Carlos III de Madrid, Spain), Antonio de Amescua-Seco (Universidad Carlos III de Madrid, Spain), Mariano Navarro (TRAGSA Group Information, Spain)
This chapter introduces a framework for designing, distributing, and managing mobile applications that uses and updates information coming from different data source...
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| 61. |
Klas Roggenkamp (Dipl. Designer Electronic Business, Germany)
This chapter looks at mobility and the term government to describe influencing factors for the process of designing mobile government. A detailed review of perspecti...
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| 62. |
Mohamed Ally (Athabasca University, Canada)
As the world becomes mobile, the ability to access information on demand will give individuals a competitive advantage and make them more productive on the job and i...
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| 63. |
Abbass Ghanbary (University of Western Sydney, Australia)
Emerging mobile technologies have changed the way we conduct business. This is because communication, more than anything else, has become extremely significant in th...
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| 64. |
Panjak Kamthan (Concordia University, Canada)
Mobile applications today face the challenges of increasing information, diversity of users and user contexts, and ever-increasing variations in mobile computing pla...
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| 65. |
David Parsons (Massey University, New Zealand)
Mobile portals have become a common entry point to the mobile Internet, and take a number of forms. They may be service provider portals, such as Vodafone’s Live! po...
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| 66. |
Diane M. Gayeski (Ithaca College, USA)
While educational and corporate training environments have made large investments in getting wired to high-speed Internet connections, our work and social environmen...
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| 67. |
Marsha Berry (RMIT University, Australia), Margaret Hamilton (RMIT University, Australia), Naomi Herzog (RMIT University, Australia), Lin Padgham (RMIT University, Australia), Ron Van Schyndel (RMIT University, Australia)
The mission of this chapter is to explore ways in which mobile computing via the employment of Tablet PCs can assist the human computer interaction in the design and...
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| 68. |
Jason Caudill (Independent Consultant, USA)
Mobile learning (m-learning) is the most recently developed category of electronic learning (e-learning), both of which are valuable tools in instructional conversat...
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| 69. |
John F. Bradley (University College Dublin, Ireland), Conor Muldoon (University College Dublin, Ireland), Gregory M.P. O’Hare (University College Dublin, Ireland), Michael J. O’Grady (University College Dublin, Ireland)
A significant rise in the use of mobile computing technologies has been witnessed in recent years. Various interpretations of the mobile computing paradigm, for exam...
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| 70. |
Lei Song (University of Guelph, Canada), Xining Li (University of Guelph, Canada), Jingbo Ni (University of Guelph, Canada)
The number of services that will become available in distributed networks (in particular, on the Internet) is expected to grow enormously. Besides classical services...
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| 71. |
Yip Yee Shing (University of Hong Kong, Hong Kong), Chan Lit Tin (University of Hong Kong, Hong Kong), Shiu Ka Wai (University of Hong Kong, Hong Kong), Indranil Bose (University of Hong Kong, Hong Kong), Wang Ping (University of Hong Kong, Hong Kong), Mok Wai Shan (University of Hong K)
Owing to the rapid development of mobile technology over the past few decades, there have been many different kinds of mobile devices emerging in the market, and mos...
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| 72. |
Sheng-Uei Guan (Brunel University, UK), Fangming Zhu (National University of Singapore, Singapore)
Electronic commerce (e-commerce) is booming with the increasing accessibility of the Internet. E-commerce is revolutionizing the concept of carrying out business fun...
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| 73. |
Zakaria Maamar (Zayed University, UAE)
Today, Internet technologies are enabling a wave of innovations that have an important impact on the way businesses deal with their partners and customers. Most busi...
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| 74. |
Wen-Chen Hu (University of North Dakota, USA), Jyh-haw Yeh (Boise State University, USA), I-Lung Kao (IBM, USA), Yapin Zhong (Shandong Institute of Physical Education and Sport, China)
Mobile commerce or m-commerce is defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of Internet-e...
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| 75. |
Yang Li (University of Washington, USA), Scott Klemmer (Stanford University, USA), James A. Landay (University of Washington & Intel Research Seattle, USA)
We introduce informal prototyping tools as an important way to speed up the early-stage design of mobile interactions, by lowering the barrier to entry for designers...
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| 76. |
Wayne Piekarski (University of South Australia, Australia)
This chapter presents a series of new augmented reality user interaction techniques to support the capture and creation of 3D geometry of large outdoor structures. N...
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| 77. |
Subhankar Dhar (San Jose State University, USA)
A mobile ad hoc network (MANET) is a temporary, self-organizing network of wireless mobile nodes without the support of any existing infrastructure that may be readi...
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| 78. |
G. Sivaradje (Pondicherry Engineering College, India), I. Saravanan (Pondicherry Engineering College, India), P. Dananjayan (Pondicherry Engineering College, India)
Today, we find a large number of wireless networks based on different radio access technologies (RATs). Every existing RAT has its own merits. Now the focus is turne...
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| 79. |
Sari Mäkinen (University of Tampere, Finland)
Wireless networks and new tools utilizing mobile information and communication technologies (ICTs) challenge the theories and practices of document management, in ge...
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| 80. |
David Wright (University of Ottawa, Canada)
A major development in the enabling technologies for mobile computing and commerce is the evolution of wireless communications standards from the IEEE 802 series on...
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| 81. |
Anders Henrysson (Norrköping Visualisation and Interaction Studio, Sweden), Mark Ollila (Norrköping Visualisation and Interaction Studio, Sweden), Mark Billinghurst (Human Interface Technology Laboratory, New Zealand)
Mobile phones are evolving into the ideal platform for augmented reality (AR). In this chapter, we describe how augmented reality applications can be developed for m...
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| 82. |
Bernie Garret (University of British Columbia, Canada)
The original idea of a portable computer is credited to Alan Kay of the Xerox Palo Alto Research Center who suggested the idea in the 1970s (Kay, 1972a, 1972b; Kay &...
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| 83. |
Claus Dietze (The European Telecommunications Standards Institute (ETSI), France)
This chapter gives an introduction into the smart card technology and its history by outlining the role of the smart card in mobile communications systems. The role...
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| 84. |
Panu Korpipää (Finwe Ltd., Finland), Jukka Linjama (Nokia, Finland), Juha Kela (Finwe Ltd., Finland), Tapani Rantakokko (Finwe Ltd., Finland)
Gesture control of mobile devices is an emerging user interaction modality. Large-scale deployment has been delayed by two main technical challenges: detecting gestu...
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| 85. |
Michael J. O’Grady (University College Dublin, Ireland), Gregory M.P. O’Hare (University College Dublin, Ireland)
Mobility is, as the name suggests, the defining characteristic of mobile computing and the primary differentiator between it and other computer usage paradigms. Trad...
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| 86. |
Richard Schilhavy (University of North Carolina at Greensboro, USA), A. F. Salam (University of North Carolina at Greensboro, USA)
This chapter explores how a mobile tracking technology is able to further streamline the integrated supply chain. Previous technologies which have attempted to integ...
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| 87. |
Spiridoula Koukia (University of Patras, Greece), Maria Rigou (University of Patras, Greece and Research Academic Computer Technology Institute, Greece), Spiros Sirmakessis (Technological Institution of Messolongi and Research Academic Computer Technolog)
The contribution of context information to content management is of great importance. The increase of storage capacity in mobile devices gives users the possibility...
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| 88. |
Sylvain Giroux (Université de Sherbrooke, Canada), Hélène Pigot (Université de Sherbrooke, Canada), Jean-François Moreau (Université de Sherbrooke, Canada), Jean-Pierre Savary (Division R&D CRD, France)
The mobile device presented here is designed to offer several services to enhance autonomy, security, and communication for the cognitively impaired people and their...
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| 89. |
Janne Lahti (VTT Technical Research Centre of Finland, Finland), Utz Westermann (VTT Technical Research Centre of Finland, Finland), Marko Palola (VTT Technical Research Centre of Finland, Finland), Johannes Peltola (VTT Technical Research Centre of Finland, Finla)
Video management research has been neglecting the increased attractiveness of using cameraequipped mobile phones for the production of short home video clips. But sp...
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| 90. |
Jason Gallo (Northwestern University, USA)
Surveillance is the act or process of observing, tracking, or recording personal details for the purpose of exercising control over the individual or population bein...
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| 91. |
Zhou Wang (Fraunhofer Integrated Publication and Information Systems Institute (IPSI), Germany), Hend Koubaa (Norwegian University of Science and Technology (NTNU), Norway)
Accessing multimedia services from portable devices in nomadic environments is of increasing interest for mobile users. Service discovery mechanisms help mobile user...
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| 92. |
Sai Ho Kwok (California State University, USA)
Mobile multimedia has been promoted as a promising service and application in mobile e-commerce (m-commerce) by many mobile operators and mobile service providers, w...
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| 93. |
Holger Nösekabel (University of Passau, Germany), Wolfgang Röckelein (EMPRISE Consulting Düseldorf, Germany)
This chapter presents the use of mobile multimedia for marketing purposes. Using V-Card, a service to create personalized multimedia messages, as an example, the adv...
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| 94. |
Victor I. Khashchanskiy (First Hop Ltd., Finland), Andrei L. Kustov (First Hop Ltd., Finland)
One of the applications of m-commerce is mobile authorization, that is, rights distribution to mobile users by sending authorization data (a token) to the mobile dev...
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| 95. |
Pieter Ballon (Vrije Universiteit Brussel, Belgium), Olivier Braet (Vrije Universiteit Brussel, Belgium)
Mobile television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of mobile TV by t...
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| 96. |
David Beer (University of York, UK)
MP3 players are often described as music collections in our pockets or the pocket jukebox. Indeed, it would seem that MP3 players have significantly transformed musi...
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| 97. |
David Wright (University of Ottawa, Canada)
At the time of writing (1Q06) most countries have a small number (2-6) of major cellular operators offering competing 2.5G and 3G cellular services. In addition, the...
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| 98. |
Wen-Chen Hu (University of North Dakota, USA), Jyh-haw Yeh (Boise State University, USA), Hung-Jen Yang (National Kaohsiung Normal University, Taiwan), Chung-wei Lee (Auburn University, USA)
With the introduction of the World Wide Web, electronic commerce has revolutionized traditional commerce and boosted sales and exchanges of merchandise and informati...
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| 99. |
Kin Choong Yow (Nanyang Technological University, Singapore), Nitin Mittal (Nokia Pte Ltd, Singapore)
In a mobile-commerce world, shops could provide product brochures, cards, sounds, songs and so forth in the form of multimedia messaging presentations, which could b...
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| 100. |
Wen-Chen Hu (University of North Dakota, USA), Chyuan-Huei Thomas Yang (Hsuan-Chuang University, Taiwan), Jyh-haw Yeh (Boise State University, USA), Weihong Hu (Auburn University, USA)
The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research subject: mobile commerce. U...
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| 101. |
Giancarlo Fortino (University of Calabria, Italy), Alfredo Garro (University of Calabria, Italy), Wilma Russo (University of Calabria, Italy)
The Internet offers a unique opportunity for e-commerce to take central stage in the rapidly growing online economy. With the advent of the Web, the first generation...
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| 102. |
Antonio Grillo (Universita di Roma “Tor Vergata”, Italy), Alessandro Lentini (Universita di Roma “Tor Vergata”, Italy), Gianluigi Me (Universita di Roma “Tor Vergata”, Italy)
The B-POS (Bluetooth Point of Sale) is the prototype of a secure, mobile macropayment system. Since heterogeneous wireless network technologies such as PANs, LANs, a...
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| 103. |
Cheon-Pyo Lee (Mississippi State University, USA), Merrill Warkentin (Mississippi State University, USA)
The last decade has witnessed the rapid growth of mobile communication devices and wireless technologies across the globe. The convergence of mobile devices and wire...
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| 104. |
Bernard Mark Garrett (University of British Columbia, Canada)
The School of Nursing at the University of British Columbia has more than 300 nursing students engaged in supervised clinical practice in hospital and community sett...
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| 105. |
Eric T.T. Wong (The Hong Kong Polytechnic University, Hong Kong), Carrison K.S. Tong (Pamela Youde Nethersole Eastern Hospital, Hong Kong)
Teleradiology is the technology of remote medical consultation using X-ray, Computed Tomographic or Magnetic Resonance images. It was commonly accepted by clinicians...
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| 106. |
Hannu Verkasalo (Helsinki University of Technology, Finland)
This study utilized a newly developed handsetbased mobile end-user research platform and obtained data from 548 Finnish smartphone users in 2006. In addition to desc...
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| 107. |
Ioanna D. Constantiou (Copenhagen Business School, Denmark), Maria Bina (Athens University of Economics and Business, Greece)
Mobile data services seem a promising revenue source for the stakeholders that have heavily invested in mobile communications infrastructures. However, in the Wester...
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| 108. |
Michelle W.L. Fong (Victoria University, Australia)
Technology leapfrogging by a late adopter of technologies means skipping intermediate technologies and adopting the latest technologies. In this way, this late adopt...
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| 109. |
Mats Samuelsson (Mobio Networks, USA), Nikhilesh Dholakia (University of Rhode Island, USA), Sanjeev Sardana (Mobio Networks, USA)
Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types of mobile data s...
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| 110. |
Simon So (Hong Kong Institute of Education, Hong Kong)
The Internet is a major driver of e-learning advancement and there was an estimate of over 1000 million Internet users in 2004. The ownership of mobile devices is ev...
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| 111. |
Jonna Häkkilä (University of Oulu, Finland), Jenine Beekhuyzen (Griffith University, Australia)
Information technology (IT), computer science, and other related disciplines have become signifi- cant both in society and within the field of education. Resulting f...
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| 112. |
Hans Lehmann (Victoria University of Wellington, New Zealand), Stefan Berger (Detecon International GmbH, Germany), Ulrich Remus (University of Erlangen-Nuremberg, Germany)
Today, many working environments and industries are considered as knowledge-intensive, that is, consulting, software, pharmaceutics, financial services, and so forth...
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| 113. |
Anna Trifonova (University of Trento, Italy)
This chapter has the aim to point out an important functionality of a ubiquitous mobile system, and more specifically, its application in the learning domain. This f...
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| 114. |
Pamela T. Northrup (University of West Florida, USA), William T. Harrison Jr. (University of West Florida & U.S. Navy, USA)
This chapter introduces the use of a learning objects content development tool, the eLearning Objects Navigator, (eLONTM) as a strategy for creating, classifying, an...
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| 115. |
Matt Jones (University of Waikato, New Zealand), Gary Marsden (University of Cape Town, South Africa), Dominic Gruijters (University of Cape Town, South Africa)
This chapter investigates how to create ad hoc audience response systems using nonspecialist devices. The chapter revolves around two case studies: one involving the...
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| 116. |
Astrid M. Oddershede (University of Santiago of Chile, Chile), Rolando A. Carrasco (University of Newcastle-upon-Tyne, UK)
In this chapter the user interface perception and resources for mobile technology (MT) support in health care service activities is investigated. Most procedures ori...
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| 117. |
Henrique M.G. Martins (University of Cambridge, UK), Matthew R. Jones (University of Cambridge, UK)
Mobile information and communication technologies (MICTs) are widely promoted as increasing the efficiency of work practices in many business sectors, including heal...
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| 118. |
Yu Jiao (Oak Ridge National Laboratory, USA), Ali Hurson (Pennsylvania State University, USA), Thomas E. R. Potok (Oak Ridge National Laboratory, USA), Barbara G. Beckerman (Oak Ridge National Laboratory, USA)
In this chapter, we discuss issues related to ehealth and focus on two major challenges in distributed healthcare database management: database heterogeneity and use...
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| 119. |
Bill Doolin (Auckland University of Technology, New Zealand), Eman Al Haj Ali (Higher Colleges of Technology, UAE)
The increasing utilization of mobile commerce technologies in e-business raises the question of their use in supply chain integration and management. This article pr...
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| 120. |
Umar Ruhi (Wilfrid Laurier University, Canada), Ofir Turel (McMaster University, Canada)
In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to adopt mobile technolo...
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| 121. |
Holger Hoffman (Technische Universität München, Germany), Jan Marco Leimeister (Technische Universität München, Germany), Helmut Krcmar (Technische Universität München, Germany)
In this chapter we describe the systematic development and implementation of mobile services in the automotive sector. This includes a design framework that represen...
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| 122. |
Marko Horvat (Croatian Railways Ltd., Croatia), Mario Žagar (University of Zagreb, Croatia)
This article describes the functional and technical side of Railways Ltd. mobile terminals project. The advantage of mobile terminals lies in the greater efficiency...
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| 123. |
Ben Coaker (Whiting-Turner Contracting Company, USA), Candace Deans (University of Richmond, USA)
The purpose of this chapter is to provide guidelines for city governments considering implementing large-scale wireless networks to provide Internet access for their...
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| 124. |
Ala M. Abu-Samaha (Amman University, Jordan), Yara Abdel Samad (Ministry of Information & Communication Technologies, Jordan)
This chapter aims to assess the viability of mobile governmental services in Jordan as a precursor to embracing mobile government as a complementing medium of commun...
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| 125. |
Paul Moore Olmstead (Atos Research and Innovation, Spain), Gertraud Peinel (Fraunhofer FIT, Germany), Dirk Tilsner (EDISOFT, Portugal), Witold Abramowicz (The Poznan University of Economics, Poland), Andrzej Bassara (The Poznan University of Economics, Poland), Agata Filipowska (The Poznan University of Econom)
This chapter introduces the USE-ME.GOV project that supports and encourages the authorities with the access to new e-government services at any time and anywhere thr...
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| 126. |
Anastasis Sofokleous (Brunel University, UK), Marios C. Angelides (Brunel University, UK), Christos Schizas (University of Cyprus, Cyprus)
The ubiquitous nature of modern mobile computing has made “any information, any device, any network, anytime, anywhere” a well-known reality. Traditionally, mobile d...
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| 127. |
Krassie Petrova (Auckland University of Technology, New Zealand)
The potential advantages of mobile commerce applications have been discussed extensively in the recent literature, with many industries offering mobile services. Exa...
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| 128. |
N. Raghavendra Rao (SSN School of Management & Computer Applications, India)
Information and telecommunication technologies are the major stimulus for changes in trade and commerce. Recent convergence of the above technologies has become poss...
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| 129. |
Charlie Chen (Appalachian State University, USA), Samuel C. Yang (California State University, Fullerton, USA)
E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of...
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| 130. |
Niina Mallat (Helsinki School of Economics, Finland), Tomi Dahlberg (Helsinki School of Economics, Finland)
As payments by mobile phones are an enabling technology, the adoption of mobile payments is believed to significantly influence the successful emergence of electroni...
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| 131. |
Sheng-Uei Guan (National University of Singapore, Singapore)
With electronic commerce revolutionizing the traditional way of doing business, electronic auction service has been one of the many business models that were proven...
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| 132. |
Tawfik Jelassi (Ecole Nationale des Ponts et Chaussées, France), Albrecht Enders (Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany)
This chapter is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile adver...
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| 133. |
Nir Kshetri (University of North Carolina at Greensboro, USA), Nicholas Williamson (University of North Carolina at Greensboro, USA), David L. Bourgoin (University of Hawaii at Manoa, USA)
China is emerging as a global capital of m-commerce applications. China is the world’s biggest mobile market in terms of subscriber base and the fastest growing in t...
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| 134. |
Detlev Zwick (Schulich School of Business at York University, Canada)
This chapter sketches the Canadian mobile commerce space. Relative to other parts of the world, Canadians have been slower in their embrace of the brave new wireless...
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| 135. |
Anesh Maniraj Singh (University of KwaZulu-Natal, South Africa)
The last decade has seen a rush among businesses to get onto the Internet. Since its introduction, e-commerce has grown in leaps and bounds. The frenzy to get online...
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| 136. |
Youngsun Kwon (Information and Communications University, Republic of Korea), Changi Nam (Information and Communications University, Republic of Korea)
This chapter introduces three mobile payment plans that have been launched in Korea: mobile banking service, mobile prepaid electronic cash service and mobile phone...
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| 137. |
Jon T.S. Quah (Nanyang Technological University, Singapore), Winnie C.H. Leow (Singapore Polytechnic, Singapore), Chee Chye Ong (Nanyang Technological University, Singapore)
The Internet, especially the World Wide Web, is moving from a free, academic domain to a profitable commercial world. This underscores the importance of a digitally...
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| 138. |
Ankur Tarnacha (Pennsylvania State University, USA), Carleen Maitland (Pennsylvania State University, USA)
This article examines the structural effects of platform certification on the supply of complementary products. Drawing on the exploratory case of mobile application...
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| 139. |
Guillermo de Haro (Instituto De Empresa, Spain), José María García (Instituto De Empresa, Spain)
In 1999 Jorge Mata, vice president of Broadvision and former expert in interactive solutions for Banco Santander and McKinsey, decided to leave everything to create...
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| 140. |
Christopher Ververidis (Athens University of Economics and Business, Greece), George C. Polyzos (Athens University of Economics and Business, Greece)
Advances in wireless communications and information technology have made the mobile Web a reality. The mobile Web is the response to the need for anytime, anywhere a...
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| 141. |
Glauber Ferreira (Federal University of Campina Grande, Brazil), Hyggo Almeida (Federal University of Campina Grande, Brazil), Angelo Perkusich (Federal University of Campina Grande, Brazil), Evandro Costa (Federal University of Alagoas, Brazil)
The establishment of collective relationships is a native characteristic of individuals. Living in a recluse way cannot be considered part of human nature. Individua...
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| 142. |
Jalal Kawash (American University of Sharjah, UAE), Christo El Morr (York University, Canada), Hamza Taha (American University of Sharjah, UAE), Wissam Charaf (American University of Sharjah, UAE)
Commuting forms an integral part of our lives, whether we are commuting for leisure or business. The use of location-based services and mobile computing has potentia...
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| 143. |
Jun Sun (University of Texas – Pan American, USA)
In mobile commerce (m-commerce), consumers engage a ubiquitous computing environment that allows them to access and exchange information anywhere and anytime through...
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| 144. |
Patricia McManus (Edith Cowan University, Australia), Craig Standing (Edith Cowan University, Australia)
Edith Cowan University, Australia
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| 145. |
Kerem Tomak (University of Texas at Austin, USA)
University of Texas at Austin, USA
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| 146. |
Amy Carroll (Victoria University of Wellington, New Zealand), Stuart J. Barnes (University of East Anglia, UK), Eusebio Scornavacca (Victoria University of Wellington, New Zealand)
Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand
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| 147. |
Su-Fang Lee (Overseas Chinese Institute of Technology, Taiwan), Yuan-Cheng Tsai (Da-Yeh University, Taiwan), Wen-Jang (Kenny) Jih (Middle Tennessee State University, USA)
Overseas Chinese Institute of Technology, Taiwan; Da-Yeh University, Taiwan; Middle Tennessee State University, USA
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| 148. |
Wen-Jang (Kenny) Jih (Middle Tennessee State University, USA)
Middle Tennessee State University, USA
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| 149. |
Anne-Marie Ranft (University of Technology, Australia)
University of Technology, Australia
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| 150. |
Torsten Brodt (University of St. Gallen, Switzerland)
University of St. Gallen, Switzerland
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| 151. |
Jari Salo (University of Oulu, Finland), Jaana Tähtinen (University of Oulu, Finland)
Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other ha...
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| 152. |
HY Sonya Hsu (Southern Illinois University, USA), Songpol Kulviwat (Hofstra University, USA)
Southern Illinois University, USA; Hofstra University, USA
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| 153. |
Parissa Haghirian (Sophia University, Japan), Maria Madlberger (Vienna University of Economics and Business Administration, Austria)
Sophia University, Japan; Vienna University of Economics and Business Administration, Austria
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| 154. |
Veronica Liljander (Swedish School of Economics and Business Administration, Finland), Pia Polsa (Swedish School of Economics and Business Administration, Finland), Kim Forsberg (Intrum Justitia Finland, Finland)
Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new servic...
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| 155. |
Robert Willis (Lakehead University, Canada), Alexander Serenko (Lakehead University, Canada), Ofir Turel (McMaster University, Canada)
The purpose of this chapter is to discuss the effect of contractual obligations between users and providers of mobile services on customer loyalty. One of the unique...
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| 156. |
Pankaj Kamthan (Concordia University, Canada)
The increasing affordability of devices, advantages associated with a device always being handy while not being dependent on its location, and being able to tap into...
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| 157. |
Imar de Vries (Utrecht University, The Netherlands)
In this chapter, visions of mobile communication are explored by focussing on idealised concepts surrounding wireless technology. By examining sources on the develop...
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| 158. |
Paul Crowther (Sheffield Hallam University, UK), Martin Beer (Sheffield Hallam University, UK)
Mobile computing gives a learner the ability to engage in learning activities when and where they wish. This may be formal learning, where the learner is a student e...
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| 159. |
Hannakaisa Isomäki (University of Jyväskylä, Finland), Kirsi Päykkönen (University of Lapland, Finland), Hanna Räisänen (University of Lapland, Finland)
During the past few years, mobile technologies have become common in everyday life. Almost everyone carry some kind of mobile technological equipment with him or her...
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| 160. |
Shintaro Okazaki (Autonomous University of Madrid, Spain)
The rapid pace of adoption of Web-enabled mobile handsets in worldwide markets has become an increasingly important issue for information systems professionals. A re...
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| 161. |
Vimala Balakrishnan (Multimedia University, Malaysia), P. H.P. Yeow (Multimedia University, Malaysia)
A total of 110 participants were interviewed to investigate the effect of hand measurements and gender on mobile phone messaging satisfaction. Physical measurements...
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| 162. |
Eija Kaasinen (VTT Technical Research Centre of Finland, Finland)
Personal mobile devices are increasingly being used as platforms for interactive services. User acceptance of mobile services is not just based on usability but incl...
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| 163. |
Dean Mohamedally (City University London, UK), Panayiotis Zaphiris (City University London, UK), Helen Petrie (City University London, UK)
Mobile computing and wireless communications continue to change the way in which we perceive our lifestyles and habits. Through an extensive literature review of sta...
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| 164. |
Hanna Stelmaszewska (Middlesex University, UK), Bob Fields (Middlesex University, UK), Ann Blandford (University College London, UK)
This chapter reports on a qualitative study into people’s use of camera phones for social interaction in co-present settings. The study examined people’s behaviour a...
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| 165. |
Murray Crease (National Research Council of Canada, Canada), Robert Longworth (University of New Brunswick, Canada)
The evaluation of mobile applications is increasingly taking into account the users of such applications’ mobility (e.g., Mizobuchi, Chignell, & Newton, 2005; Muston...
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| 166. |
Sirkka Heinonen (VTT Building and Transport, Finland)
Telework, or e-work as it is now more frequently called in Europe, means working outside one’s regular workplace, utilising sophisticated ICT. E-work is an alternati...
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| 167. |
Theptawee Chokvasin (Suranaree University of Technology, Thailand)
This chapter is to offer a critical study of what the human living condition would be like in a new era of hi-tech mobilization, especially the condition of self-gov...
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| 168. |
Steve Sawyer (The Pennsylvania State University, USA), Andrea Tapia (The Pennsylvania State University, USA)
In this article we discuss the sociotechnical nature of mobile computing as used by three policing agencies within the United States. Mobile devices, access, and ser...
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| 169. |
Andrew P. Ciganek (University of Wisconsin-Milwaukee, USA), K. Ramamurthy (University of Wisconsin-Milwaukee, USA)
The purpose of this chapter is to explore and suggest how perceptions of the social context of an organization moderate the usage of an innovative technology. We pro...
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| 170. |
Ishraga Khattab (Brunel University, UK), Steve Love (Brunel University, UK)
Recently, the ubiquitous use of mobile phones by people from different cultures has grown enormously. For example, mobile phones are used to perform both private and...
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| 171. |
Shirley Chan (City University of Hong Kong, Hong Kong), Douglas Vogel (City University of Hong Kong, Hong Kong), Louis C.K. Ma (City University of Hong Kong, Hong Kong)
In most parts of the world, it is generally considered impolite or even rude to pick up an incoming mobile phone call and to have a longer (and loud) conversation in...
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| 172. |
Louise Barkhuus (University of Glasgow, UK)
This chapter introduces a qualitative study of the use of mobile text messaging (SMS) and reflects on how SMS influences social interaction. It describes how this ne...
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| 173. |
Khimji Vaghjiani (K & J Business Solutions, Australia), Jenny Teoh (K & J Business Solutions, Australia)
In this chapter we explore the concept of enterprise, or organisational mobility. We examine how mobility in a business can provide a competitive advantage and enhan...
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| 174. |
Cheon-Pyo Lee (Carson-Newman College, USA)
As an increasing number of organizations and individuals are dependent on mobile technologies to perform their tasks, various mobile applications have been rapidly i...
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| 175. |
Volker Derballa (Universität Augsburg, Germany), Key Pousttchi (Universität Augsburg, Germany), Klaus Turowski (Universität Augsburg, Germany)
Mobile technology enables enterprises to invent new business models by applying new forms of organization or offering new products and services. In order to assess t...
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| 176. |
Indranil Bose (University of Hong Kong, Hong Kong), Chen Xi (University of Hong Kong, Hong Kong)
With the appearance of advanced and mature wireless and mobile technologies, more and more people are embracing mobile “things” as part of their everyday lives. New...
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| 177. |
Dinesh Arunatileka (University of Western Sydney, Australia)
This chapter discusses the impact of mobile technologies on service delivery processes in a banking environment. Advances in mobile technologies have opened up numer...
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| 178. |
Xin Luo (Virginia State University, USA), Merrill Warkentin (Mississippi State University, USA)
Consumer preferences, attitudes, and behavior concerning product choice can be of vital importance in the development process and implementation of innovative produc...
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| 179. |
Susy S. Chan (DePaul University, USA), Jean Lam (IBM, USA)
The Internet has served as an effective channel for companies to build and manage relationships with customers. The mobile channel, emerging from the convergence of...
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| 180. |
Minna Pura (HANKEN—Swedish School of Economics and Business Administration, Finland), Kristina Heinonen (HANKEN—Swedish School of Economics and Business Administration, Finland)
Mobile services have evolved into an important business area and many companies in various industries are offering mobile services. However, formal classifications o...
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| 181. |
Ragnar Schierholz (University of St. Gallen, Switzerland), Lutz M. Kolbe (University of St. Gallen, Switzerland), Walter Brenner (University of St. Gallen, Switzerland)
In this chapter we analyze how companies define their customer value proposition and how the selection of successful mobile customer services is done in alignment wi...
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| 182. |
Stamatis Karnouskos (Fraunhofer Institute FOKUS, Germany), András Vilmos (SafePay Systems, Ltd., Hungary)
An old saying coming from the telecom world states that nothing can be really considered as a service unless you are able to charge for it. The last several years ha...
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| 183. |
Dinesh Arunatileka (University of Western Sydney, Australia), Abbass Ghanbary (University of Western Sydney, Australia), Bhuvan Unhelkar (University of Western Sydney, Australia)
Organizations are globalizing their business primarily due to the communications capabilities offered by Internet technologies. As a result, there are global busines...
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| 184. |
Rohit Prasad (Management Development Institute, India), Varadharajan Sridhar (Management Development Institute, India)
With 225 million subscribers, India has the world’s third largest mobile subscriber base in the world. The Indian mobile industry is also one of the most competitive...
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| 185. |
Chandana Unnithan (Deakin University, Australia), Bardo Fraunholz (Deakin University, Australia)
Electronic business is a concept that has been adopted by businesses all over the world. The developing world takes it as a viable economic opportunity to catch up w...
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| 186. |
Tong-Seng Quah (Nanyang Technological University, Republic of Singapore), Chye-Huang Leow (Singapore Polytechnic, Singapore)
In a highly competitive business environment, every organization is trying to achieve more using fewer resources. This is particularly true in this Internet era, whe...
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| 187. |
Bhuvan Unhelkar (University of Western Sydney, Australia), Ming-Chien Wu (University of Western Sydney, Australia), Abbass Ghanbary (University of Western Sydney, Australia)
This chapter investigates opportunities to integrate mobile technologies within an organization’s enterprise architecture (EA), with an emphasis on supply chain mana...
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| 188. |
Dieter Hertweck (University for Applied Sciences Heilbronn, Germany), Asarnusch Rashid (Research Center for Information Technology Karlsruhe, Germany)
There is an ongoing debate about the value of mobile applications for the optimization of business processes in European hospitals. Thus finding satisfying methods t...
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| 189. |
Christopher C. Yang (Chinese University of Hong Kong, Hong Kong), Fu Lee Wang (Chinese University of Hong Kong, Hong Kong)
In this information-centric age, an organization needs to access the most update and accurate information for fast decision making. Mobile access to Internet provide...
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| 190. |
Uta Wehn Montalvo (TNO Strategy, The Netherlands), Els van de Kar (Delft University of Technology, The Netherlands), Carleen Maitland (Pennsylvania State University, USA)
The advent of new electronic platforms, such as fixed and mobile Internet, is forcing firms from a range of industries to come together in so-called value networks f...
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| 191. |
Risto Rajala (Helsinki School of Economics, Finland), Matti Rossi (Helsinki School of Economics, Finland), Virpi Kristiina Tuunainen (Helsinki School of Economics, Finland), Janne Vihinen (Helsinki School of Economics, Finland)
In this chapter, we explore the revenue logics and related product distribution models of mobile game developer companies. Mobile gaming is facing a transformation i...
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| 192. |
Dimitris Katsianis (National and Kapodistrian University of Athens, Greece), Theodoros Rokkas (National and Kapodistrian University of Athens, Greece), Dimitris Varoutas (National and Kapodistrian University of Athens, Greece), Thomas Sphicopoulos (National and Kapodistrian Univer)
Digital convergence brings new players in the telecom market and the Mobile Virtual Network Operators (MVNO) are an alternative way for companies to enter the 3G tel...
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| 193. |
Stefan Berger (Universität Passau, Germany), Ulrich Remus (University of Erlangen-Nuremberg, Germany)
This chapter discusses the use of mobile applications in knowledge management (mobile KM). Today more and more people leave (or have to leave) their fixed working en...
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| 194. |
Jin Ki Kim (Korea Areospace University, Korea), Heasun Chun (The State University of New York at Buffalo, USA)
As the growth of the mobile market decreases and the market competition intensifies, mobile carriers have been trying to find new business models to retain their pro...
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| 195. |
Soe-Tsyr Yuan (National Chengchi University, Taiwan), Pei-Hung Hsieh (STPRIC & National Science Council, Taiwan)
A location model represents the inclusive objects and their relationships in a space and helps engender the values of location based services (LBS). Nevertheless, LB...
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| 196. |
E. S. Samundeeswari (Vellalar College for Women, India), F. Mary Magdalene Jane (P. S. G. R. Krishnammal, India)
Over the years, computer systems have evolved from centralized monolithic computing devices supporting static applications, into client-server environments that allo...
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| 197. |
Zbigniew Kotulski (Polish Academy of Sciences, Poland & Warsaw University of Technology, Poland), Aneta Zwierko (Warsaw University of Technology, Poland)
The recent development in the mobile technology (mobile phones, middleware, wireless networks, etc.) created a need for new methods of protecting the code transmitte...
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| 198. |
Chua Fang Fang (Multimedia University, Malaysia), G. Radhamani (Multimedia University, Malaysia)
Agent technologies have grown rapidly in recent years as Internet usage has increased tremendously. Despite its numerous practical benefits and promises to provide a...
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| 199. |
Jyh-haw Yeh (Boise State University, USA), Wen-Chen Hu (University of North Dakota, USA), Chung-wei Lee (Auburn University, USA)
With the advent of wireless and mobile networks, the Internet is rapidly evolving from a set of connected stationary machines to include mobile handheld devices. Thi...
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| 200. |
Jaakko Kangasharju (Helsinki Institute for Information Technology, Finland), Tancred Lindholm (Helsinki Institute for Information Technology, Finland), Sasu Tarkoma (Helsinki Institute for Information Technology, Finland)
In the wireless world, there has recently been much interest in alternate serialization formats for XML data, mostly driven by the weak capabilities of both devices...
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| 201. |
Samuel Pierre (École Polytechnique de Montréal, Canada)
Electronic commerce or e-commerce can be briefly defined as a financial transaction or commercial information between two parties based on data transmitted over comm...
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| 202. |
Kaj Grahn (Arcada Polytechnic, Finland), Göran Pulkkis (Arcada Polytechnic, Finland), Jonny Karlsson (Arcada Polytechnic, Finland), Dai Tran (Arcada Polytechnic, Finland)
Mobile Internet users expect the same network service quality as over a wire. Technologies, protocols, and standards supporting wired and wireless Internet are conve...
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| 203. |
Christoforos Ntantogian (University of Athens, Greece), Christos Xenakis (University of Piraeus, Greece)
The integration of heterogeneous mobile/wireless networks using an IP-based core network materializes the beyond third generation (B3G) mobile networks. Along with a...
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| 204. |
Christer Andersson (Combitech, Sweden), Leonardo A. Martucci (Karlstad University, Sweden), Simone Fischer-Hübner (Karlstad University, Sweden)
Providing privacy is often considered a keystone factor for the ultimate take up and success of mobile ad hoc networking. Privacy can best be protected by enabling a...
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| 205. |
Sheng-Uei Guan (Brunel University, UK)
One hindrance to the widespread adoption of mobile-agent technology is the lack of security. Security will be the issue that has to be addressed carefully if mobile...
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| 206. |
György Kálmán (University Graduate Center – UniK, Norway), Josef Noll (University Graduate Center – UniK, Norway)
This chapter deals with challenges raised by securing transport, service access, user privacy, and accounting in wireless environments. Key generation, delivery, and...
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| 207. |
H. Hamidi (Iran University of Science & Technology, Iran), K. Mohammadi (Iran University of Science & Technology, Iran)
A mobile agent is a software program which migrates from a site to another site to perform tasks assigned by a user. For the mobile agent system to support agents in...
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| 208. |
Christos Xenakis (University of Piraeus, Greece)
The global system for mobile communications (GSM) is the most popular standard that implements second generation (2G) cellular systems. 2G systems combined with gene...
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| 209. |
Symeon Chatzinotas (University of Surrey, UK), Jonny Karlsson (Arcada University of Applied Sciences, Finland), Göran Pulkkis (Arcada University of Applied Sciences, Finland), Kaj Grahn (Arcada University of Applied Sciences, Finland)
During the last few years, mobile broadband access has been a popular concept in the context of fourth generation (4G) cellular systems. After the wide acceptance an...
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| 210. |
Sashi Nand (Rushmore University, BWI)
This chapter looks at how a public key infrastructure (PKI) can increase the wireless network’s security by requiring certificate-based authentication for access. It...
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| 211. |
Josef Noll (University Graduate Center – UniK, Norway), György Kálmán (University Graduate Center – UniK, Norway)
Converging networks and mobility raise new challenges towards the existing authentication, authorisation, and accounting (AAA) systems. Focus of the research is towa...
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| 212. |
Dan J. Kim (University of Houston Clear Lake, USA)
Despite the importance of trust in electronic commerce including mobile commerce, there is insufficient theory and model concerning the determinants of consumer trus...
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| 213. |
Mike Burmester (Florida State University, USA)
This chapter introduces the notion of trust as a means to establish security in ubiquitous mobile network systems. It argues that trust is an essential requirement t...
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| 214. |
Winston K.G. Seah (Institute for Infocomm Research, Singapore), Hwee-Xian Tan (National University of Singapore, Singapore)
Mobile ad hoc networks (MANETs) form a class of multi-hop wireless networks that can easily be deployed on-the-fly. These are autonomous systems that do not require...
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| 215. |
Nalin Sharda (Victoria University, Australia)
The focus of this chapter is on the quality of service (QoS) aspects involved in transmitting multimedia information via mobile systems. Multimedia content and appli...
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| 216. |
Ankur Jain (Inductis India Pvt. Ltd., India), Lalit Wangikar (Inductis India Pvt. Ltd., India), Martin Ahrens (Inductis India Pvt. Ltd., India), Ranjan Rao (Inductis India Pvt. Ltd., India), Suddha Sattwa Kundu (Inductis India Pvt. Ltd., India), Sutirtha Ghosh (Inductis India Pvt. Ltd., India)
In this article we discuss how we have predicted the third generation (3G) customers using logistic regression analysis and statistical tools like Classification and...
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| 217. |
Dan Steinberg (Salford Systems, USA), Mikhaylo Golovnya (Salford Systems, USA), Nicholas Scott Cardell (Salford Systems, USA)
Mobile phone customers face many choices regarding handset hardware, add-on services, and features to subscribe to from their service providers. Mobile phone compani...
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| 218. |
Hanny Yulius Limanto (Nanyang Technological University, Singapore), Tay Joc Cing (Nanyang Technological University, Singapore), Andrew Watkins (Mississippi State University, USA)
With the recent introduction of third generation (3G) technology in the field of mobile communications, mobile phone service providers will have to find an effective...
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| 219. |
Jari Veijalainen (University of Jyvaskyla, Finland)
The number of mobile subscribers in the world is soon reaching the three billion mark. According to the newest estimates, majority of the subscribers are already in...
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| 220. |
Miao-Ling Wang (Minghsin University of Science & Technology, Taiwan), Hsiao-Fan Wang (National Tsing Hua University, Taiwan)
With the ever-increasing and ever-changing flow of information available on the Web, information analysis has never been more important. Web text mining, which inclu...
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| 221. |
Vasileios Baousis (University of Athens, Greece), Vassilis Spiliopoulos (University of the Aegean and National Centre of Scientific Research “Demokritos”, Greece), Elias Zavitsanos (University of the Aegean and National Centre of Scientific Research “Demokritos”)
The requirement for ubiquitous service access in wireless environments presents a great challenge in light of well-known problems like high error rate and frequent d...
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| 222. |
Michele Ruta (Politecnico di Bari, Italy), Tommaso Di Noia (Politecnico di Bari, Italy), Eugenio Di Sciascio (Politecnico di Bari, Italy), Francesco Maria Donini (Università della Tuscia, Italy), Giacomo Piscitelli (Politecnico di Bari, Italy)
New mobile architectures allow for stable networked links from almost everywhere; and more and more people make use of information resources for work and business pu...
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| 223. |
Yongjian Fu (Cleveland State University), Hironmoy Paul (USA), Namita Shetty (Cleveland State University)
In this article; we propose to use N-gram models for improving Web navigation for mobile users. N-gram models are built from Web server logs to learn navigation patt...
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| 224. |
Ki-Sik Kong (Korea University, Republic of Korea), Sung-Ju Roh (Technology R&D Center at LG Telecom Co., Republic of Korea), Chong-Sun Hwang (Korea University, Republic of Korea)
The performance of IP mobility protocols is highly dependent on the change of mobile nodes’ (MNs’) mobility and traffic-related characteristics. Therefore, it is ess...
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| 225. |
S. Shanmugavel (Anna University, India), C. Gomathy (Deemed University, India)
As mobile computing gains popularity, the need for ad hoc routing also continues to grow. In mobile ad hoc networks, the mobility of nodes and error prone nature of...
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| 226. |
R. C. Joshi (Indian Institute of Technology Roorkee, India), Manoj Misra (Indian Institute of Technology Roorkee, India), Narottam Chand (Indian Institute of Technology Roorkee, India)
Caching at the mobile client is a potential technique that can reduce the number of uplink requests, lighten the server load, shorten the query latency and increase...
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| 227. |
Shin Parker (University of Nebraska at Omaha, USA), Zhengxin Chen (University of Nebraska at Omaha, USA)
Data management in mobile computing has emerged as a major research area, and it has found many applications. This research has produced interesting results in areas...
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| 228. |
Jianliang Xu (Hong Kong Baptist University, Hong Kong)
Location-based services (LBS) are services that answer queries based on the locations with which the queries are associate; normally the locations where the queries...
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| 229. |
James E. Wyse (Memorial University of Newfoundland, Canada)
Location-based mobile commerce incorporates location-aware technologies, wire-free connectivity, and locationalized Web-based services to support the processing of l...
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| 230. |
Panayotis Fouliras (University of Macedonia, Greece)
Data dissemination today represents one of the cornerstones of network-based services and even more so for mobile environments. This becomes more important for large...
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| 231. |
A. R. Hurson (The Pennsylvania State University, USA), Y. Jiao (The Pennsylvania State University, USA)
The advances in mobile devices and wireless communication techniques have enabled anywhere, anytime data access. Data being accessed can be categorized into three cl...
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| 232. |
Surendra Kumar Sivagurunathan (University of Oklahoma, USA), Mohammed Atiquzzaman (University of Oklahoma, USA)
With the proliferation of wireless data networks, there is an increasing interest in carrying multimedia over wireless networks using portable devices such as laptop...
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| 233. |
Hesham A. Ali (Mansoura University, Egypt), Tamer Ahmed Farrag (Mansoura University, Egypt)
Due to the rapidly increasing number of mobile devices connected to the Internet, a lot of research is being conducted to maximize the benefit of such integration. T...
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| 234. |
Maria de Fátima Queiroz Vieira Turnell (Universidade Federal de Campina Grande (UFCG), Brazil), José Eustáquio Rangel de Queiroz (Universidade Federal de Campina Grande (UFCG), Brazil), Danilo de Sousa Ferreira (Universidade Federal de Campina Grande (UFCG), Brazil)
This chapter presents a method for the evaluation of user interfaces for mobile applications. The method is based upon an approach that combines user opinion, standa...
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| 235. |
Say Ying Lim (Monash University, Australia), David Taniar (Monash University, Australia), Bala Srinivasan (Monash University, Australia)
As more and more servers appearing in the wireless environment provide accesses to mobile users, more and more demand and expectation is required by mobile users tow...
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| 236. |
Mostafa El-Said (Grand Valley State University, USA)
In the current 3G systems and the upcoming 4G wireless systems, missing neighbor pilot refers to the condition of receiving a high-level pilot signal from a Base Sta...
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| 237. |
Loreno Oliveira (Federal University of Campina Grande, Brazil), Emerson Loureiro (Federal University of Campina Grande, Brazil), Hyggo Almeida (Federal University of Campina Grande, Brazil), Angelo Perkusich (Federal University of Campina Grande, Brazil)
The growing popularity of powerful mobile devices, such as modern cellular phones, smart phones, and PDAs, is enabling pervasive computing (Weiser, 1991) as the new...
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| 238. |
Anind K. Dey (Carnegie Mellon University, USA), Jonna Häkkilä (Nokia Research Center, Finland)
Context-awareness is a maturing area within the field of ubiquitous computing. It is particularly relevant to the growing sub-field of mobile computing as a user’s c...
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| 239. |
S. Rajeev (PSG College of Technology, India), S. N. Sivanadam (PSG College of Technology, India), K. V. Sreenaath (Arizona State University, USA)
Mobile computing is associated with mobility of hardware, data and software in computer applications. With growing mobile users, dynamicity in catering of mobile ser...
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| 240. |
Adrian Stoica (University of Patras, Greece), Georgios Fiotakis (University of Patras, Greece), Dimitrios Raptis (University of Patras, Greece), Ioanna Papadimitriou (University of Patras, Greece), Vassilis Komis (University of Patras, Greece), Nikolaos Avouris (University of Patras, Greece)
This chapter presents a usability evaluation method for context aware mobile applications deployed in semi-public spaces that involve collaboration among groups of u...
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| 241. |
Katie A. Siek (University of Colorado at Boulder, USA)
The global population of older people is steadily growing and challenging researchers in the human computer interaction community to design technologies to help them...
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| 242. |
Nikolaos Tselios (University of Patras, Greece), Ioanna Papadimitriou (University of Patras, Greece), Dimitrios Raptis (University of Patras, Greece), Nikoletta Yiannoutsou (University of Patras, Greece), Vassilis Komis (University of Patras, Greece), Nikolaos Avouris (University of Patras, Greece)
This chapter discusses the design challenges of mobile museum learning applications. Museums are undoubtedly rich in learning opportunities to be further enhanced wi...
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| 243. |
Paulo Marques (University of Coimbra, Portugal), Luís Silva (University of Coimbra, Portugal)
One central problem preventing widespread adoption of mobile agents as a code structuring primitive is that current mainstream middleware implementations do not conv...
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| 244. |
D. Scott McCrickard (Virginia Polytechnic Institute and State University (Virginia Tech), USA), Miten Sampat (Feeva Technology Inc., USA), Jason Chong Lee (Virginia Polytechnic Institute and State University (Virginia Tech), USA)
An emerging challenge in the design of interfaces for mobile devices is the appropriate use of information about the location of the user. This chapter considers tra...
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| 245. |
Jeni Paay (Aalborg University, Denmark), Benjamin E. Erlandson (Arizona State University, USA)
This chapter proposes a way of informing creative design of mobile information systems by acknowledging the value of ethnography in HCI and tackling the challenge of...
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| 246. |
Tin-Yu Wu (I-Shou University, Taiwan), Han-Chieh Chao (National Dong Hwa University, Taiwan)
This article develops an environment for mobile e-learning that includes an interactive course, virtual online labs, an interactive online test, and lab-exercise tra...
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| 247. |
Cheng-Huei Yang (National Kaohsiung Marine University, Taiwan), Li-Yeh Chuang (I-Shou University, Taiwan), Cheng-Hong Yang (National Kaohsiung University of Applied Sciences, Taiwan), Jun-Yang Chang (National Kaohsiung University of Applied Sciences, Taiwan)
Morse code has been shown to be a valuable tool in assistive technology, augmentative and alternative communication, and rehabilitation for some people with various...
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| 248. |
Masoud Mohammadian (University of Canberra, Australia), Ric Jentzsch (Compucat Research Pty Limited, Australia)
The cost of health care continues to be a world wide issue. Research continues into ways and how the utilization of evolving technologies can be applied to reduce co...
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| 249. |
Francesco Bellotti (University of Genoa, Italy), Riccardo Berta (University of Genoa, Italy), Alessandro De Gloria (University of Genoa, Italy), Massimiliano Margarone (University of Genoa, Italy)
Diffusion of radio frequency identification (RFID) promises to boost the added value of assistive technologies for mobile users. Visually impaired people may benefit...
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| 250. |
Bernhard Holtkamp (Fraunhofer Institute for Software and Systems Engineering, Germany), Norbert Weißenberg (Fraunhofer Institute for Software and Systems Engineering, Germany), Manfred Wojciechowski (Fraunhofer Institute for Software and Systems Engineering, Germa)
This chapter describes the use of ontologies for personalized situation-aware information and service supply of mobile users in different application domains. A modu...
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| 251. |
Kun Chang Lee (Sungkyunkwan University, Korea), Namho Lee (Sungkyunkwan University, Korea)
This chapter proposes a new type of multi-agent mobile negotiation support system named MAMNSS in which both buyers and sellers are seeking the best deal given limit...
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| 252. |
Michael J. O’Grady (University College Dublin, Ireland), Gregory M.P. O’Hare (University College Dublin, Ireland)
In this chapter; the practical issue of realizing a necessary intelligence quotient for conceiving intelligent user interfaces (IUIs) on mobile devices is considered...
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| 253. |
Anette Hallin (Royal Institute of Technology (KTH), Sweden), Kristina Lundevall (The City of Stockholm, Sweden)
This chapter presents the mCity Project; a project owned by the City of Stockholm; aiming at creating user-friendly mobile services in collaboration with businesses....
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| 254. |
Dirk Schnelle (Technische Universität Darmstadt, Germany)
This chapter gives an overview of the main architectures for enabling speech recognition on embedded devices. Starting with a short overview of speech recognition; a...
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| 255. |
Louise E. Moser (University of California, USA), P. M. Melliar-Smith (University of California, USA)
The use of a voice interface; along with textual; graphical; video; tactile; and audio interfaces; can improve the experience of the user of a mobile device. Many ap...
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| 256. |
Aishah Abdul Razak (Multimedia University, Malaysia), Mohamad Izani Zainal Abidin (Multimedia University, Malaysia), Ryoichi Komiya (Multimedia University, Malaysia)
This article proposes an application of emotion recognizer system in telecommunications entitled voice driven emotion recognizer mobile phone (VDERM). The design imp...
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| 257. |
Nina Reeves (University of Gloucestershire, UK), Sally Jo Cunningham (University of Waikato, New Zealand), Laura Jefferies (University of Gloucestershire, UK), Catherine Harris (Gloucestershire Hospitals NHS Foundation Trust, UK)
Aphasia is a speech disorder usually caused by stroke or head injury (Armstrong; 1993). Related communication difficulties can include word finding; speaking; listen...
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| 258. |
Jason T. Black (Florida A&M University, USA), Lois Wright Hawkes (Florida State University, USA)
This chapter presents a tool for collaborative elearning using handheld devices that incorporates pair communication via text and speech input. It discusses the curr...
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| 259. |
Frada Burstein (Monash University, Australia), J. Cowie (University of Stirling, UK)
The wide availability of advanced information and communication technology has made it possible for users to expect a much wider access to decision support. Since th...
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| 260. |
Hermann Rohling (Hamburg University of Technology, Germany)
The orthogonal frequency division multiplexing (OFDM) transmission technique can efficiently deal with multi-path propagation effects especially in broadband radio c...
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| 261. |
Thomas M. Chen (Southern Methodist University, USA), Cyrus Peikari (Airscanner Mobile Security Corporation, USA)
This chapter examines the scope of malicious software (malware) threats to mobile devices. The stakes for the wireless industry are high. While malware is rampant am...
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