Catalysts of Change: SMEs and Dynamics of AI Adoption

Introduction

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  Background and Significance of AI Adoption in SMEs: The explosive growth of artificial intelligence (AI) in recent years has given small and medium-sized businesses (SMEs) a game-changing chance to modernize their operational procedures, boost productivity, and maintain their competitiveness in the ever-changing business environment. The emergence of AI technology has caused a transformation in traditional business models, leading small and medium-sized enterprises to view the integration of AI as an essential strategic endeavor (Riaz et al., 2022).

Explore the entrepreneurship opportunities for young female students in emerging nations. Adopting the technology acceptance model paradigm, the authors attempt to understand the moderating effects of perceived usefulness on social media behavior. The authors conduct a person-administered survey on 241 female students with entrepreneurship intentions. The survey is analyzed using structural equation modeling (Amos). According to the findings, the variables such as social influence, perceived ease of use, perceived enjoyment, perceived usefulness, attitude toward social media and social-media behaviors have a significant relationship, indicating tremendous entrepreneurial opportunities, especially social-media-based, for young women in emerging nations. Results also show that social media attracts women entrepreneurs positively in emerging countries. Since the data was collected only in a single Asian nation, the results may not be generalizable. The study have a significant impact on social media and entrepreneurial development.(Emmanuel et al. 2022). The ubiquitous role of the smartphone in expanding entrepreneurial opportunity among women in emerging Asia. This study attempted to explore the hidden issues behind increased innovative entrepreneurial tendency. Results show a significant relationship among the independent and dependent variables of the study which indicates a significant entrepreneurship opportunity for women in emerging Asia.(Hossain et al. 2020). The study reviews the literature on social media, social networking, mobile usage, and media entrepreneurship. This research identifies the immense popularity of social networking, online shopping, and digital media entrepreneurship due to available and affordable usage of mobile phones. To do so, the research investigates related literature from the last five years (2013 and 2018). The findings indicate that even though media entrepreneurship gained increased popularity, it has not been implemented or initiated properly. This research also indicates a new path towards ease of online shopping, building trust, ease of decision making in online purchase, as well as reduction of unemployment problem in emerging and developing nations. Despite some limitations discussed in the study such as inconsistent research papers, limited studies in the specific field, and limited empirical evidence, it still offers implications and contributions for online shoppers, marketers, policymakers, and entrepreneurs. Finally, the research acknowledges the emerging role of social networking in media entrepreneurship development in the context of mobile phone usage in online shopping. (Hossain et al. 2019).