Causal Mapping: A Discussion and Demonstration

Abstract

Causal mapping is a technique that can be used to represent cognition because it captures the structure of the causal assertions of an individual or group. As causal mapping becomes more prominent in the IS field, it is important that we understand the method, its strengths and limitations and its place within the spectrum of available research methods. Many researchers have made assumptions (both explicit and implicit) regarding causal mapping, without explicating the steps involved. This chapter details the causal mapping (CM) process and decisions that must be addressed so that researchers and practitioners can utilize this method to understand IS issues from a cognitive perspective, as well as provoke interest in expanding the boundaries of the CM method within the IS field.