MLA
Kapoor, Avinash, and Chinmaya Kulshrestha. "Cause-Related Marketing: Consumer Perceptions of Philanthropic Activity." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 348-365. https://doi.org/10.4018/978-1-4666-4430-4.ch015
APA
Kapoor, A. & Kulshrestha, C. (2014). Cause-Related Marketing: Consumer Perceptions of Philanthropic Activity. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 348-365). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch015
Chicago
Kapoor, Avinash, and Chinmaya Kulshrestha. "Cause-Related Marketing: Consumer Perceptions of Philanthropic Activity." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 348-365. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch015
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