Abstract
Artificial intelligence software called chatbots are designed to imitate human conversation. They utilize natural language processing technology to comprehend and interpret user input and produce responses based on pre-programmed rules or machine learning algorithms. Chatbots are widely utilized in sales and customer service domains. Customers appreciate the convenience of chatbots' instant responses and ability to quickly provide needed information without human intervention. Chatbots benefit businesses by handling multiple inquiries of customers and reducing the need for additional staff, and can also be used for internal purposes such as responding to employee queries and assisting with various tasks. This chapter examines the use of chatbots in marketing, customer service, and sales, covering their classification and common types, impact on customer experience and service costs, and ethical considerations. This chapter will be useful for scholars researching chatbots and professionals looking to integrate them into their marketing and customer service strategies.
TopDifferent Types Of Chatbots
In the present-day business landscape, it's crucial to identify the ideal chatbot for your enterprise in order to optimize operations and enhance business workflows. To select the appropriate chatbot, it's essential to accurately categorize them and assess the pros and cons of each category. There are various methods of classifying chatbots, some of which are explained below.
Key Terms in this Chapter
Machine Learning (ML): Machine learning is an area of artificial intelligence that allows computer systems to learn and enhance their performance via experience, without explicit being programmed.
Natural Language Processing (NLP): NLP is a field within computer science and artificial intelligence that focuses on the processing and analysis of human language. By implementing algorithms and machine learning, NLP enables machines to comprehend and interpret natural language text and speech.
Artificial Intelligence (AI): AI encompasses the development of computer systems capable of executing tasks that typically demand human intelligence, including problem-solving, learning, and decision-making. AI technology involves machine learning, natural language processing, and other sophisticated methods, allowing computers to analyze data, make choices, and learn autonomously.
ChatBot: A chatbot is a software usually powered by AI and crafted to simulate human conversations using natural language processing technologies. Chatbots can undertake a broad variety of tasks, from answering questions and offering suggestions to addressing customer support concerns and even facilitating various transactions.