Chinese Culture and Internet E-Commerce

Chinese Culture and Internet E-Commerce

Jeffrey Hsu (Fairleigh Dickinson University, USA)
Copyright: © 2003 |Pages: 22
DOI: 10.4018/978-1-59140-056-1.ch012
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The potential for the Internet and e-commerce in China and Chinese-speaking nations (including Hong Kong, Taiwan and Singapore) is huge. Many experts believe that China will have the second largest population of web surfers, after the United States, by the year 2005 (McCarthy, 2000). Currently, the Internet population in China is doubling every six months (CNNIC, 2001). There are many issues relating to China’s cultural aspects and society, which can impact the design and content of web sites that are directed towards Chinese audiences. Some of these issues include basic differences between Chinese and American/Western cultures, family and collective orientations, religion and faith, color, symbolism, ordering and risk/uncertainty. Attention is given to the differences between the cultures of China, Hong Kong, Taiwan, and Singapore, as well as addressing issues brought up by related theories and frameworks. A discussion of important considerations that relate to using Chinese language on the World Wide Web (WWW) is also included. Finally, insights are gained by examining web sites produced in China and Chinese-speaking countries. This chapter will focus on many of these issues and provide practical guidelines and advice for those who want to reach out to Chinese audiences, whether for e-commerce, education, or other needs.

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Table of Contents
Theerasak Thanasankit
Theerasak Thanasankit
Chapter 1
Brian J. Corbitt
This chapter is concerned with the way globalization, culture and e-business are interacting in the world economic environment to produce globalized... Sample PDF
Globalization, Culture and E-Business
Chapter 2
O. Chieochan, D. Lindley, T. Dunn
Agriculture is important to the Thai economy, contributing about 17 percent to the Thai GNP. It accounts for about 34 percent of all exports... Sample PDF
The Adoption of Information Technology: A Foundation of E-Commerce Development in Thai Culture
Chapter 3
Wei-Chang Kong
This chapter analyzes why small to medium enterprises (SMEs) in Singapore have or have not adopted electronic commerce, and explains issues... Sample PDF
The Implementation of Electronic Commerce in SMEs in Singapore
Chapter 4
Joseph Kabalimu, Brian Corbitt, Theerasak Thanasanakit
This chapter is concerned with how Tanzania has been socially and economically affected by post-colonialism at a policy level as well as at an... Sample PDF
Implementing IT Policy and the Bedevilment of Post-Colonialism - A Case Study in Tanzania
Chapter 5
Gary S.C. Pan, Donal Flynn
This paper serves as a stimulus to investigators to examine the role project postmortem analyses plays in learning from abandoned electronic... Sample PDF
Gaining Knowledge from Post-Mortem Analysis to Eliminate Electronic Commerce Project Abandonment
Chapter 6
Pradipta K. Sarkar, Jacob L. Cybulski
The advent of the World Wide Web (WWW) and the emergence of Internet commerce have given rise to the web as a medium of information exchange. In... Sample PDF
Analysis of Cultural Conflict in the Development of Web-Enabled Information Systems
Chapter 7
Chia Yao Lee, Wei-Chang Kong
E-commerce is often associated with the buying and selling of consumer products over the Internet. While this narrow definition of e-commerce is... Sample PDF
Stakeholder Relationships and Electronic Commerce: A Comparison of Singapore and Australia
Chapter 8
Konrad Janusz Peszynski
This chapter aims to report what issues of trust apply to the Mäori Internet shopper. Mäori arrived in New Zealand from the Pacific about a thousand... Sample PDF
Trust in B2C E-Commerce: The New Zealand Maori Internet Shopper
Chapter 9
Arunee Intrapairot, Anongnart Srivihok
Small and medium enterprises (SMEs) in Thailand are fundamental business units spread all over the country. Since the severe economic crisis (i.e.... Sample PDF
The E-Commerce of SMEs in Thailand
Chapter 10
Amnuay Ekasdornkorn, Brian Corbitt, Utomporn Phalavonk
Online payments in electronic commerce (e-commerce) are usually carried out with credit cards because they are the most convenient to use. Web sites... Sample PDF
Micropayments for E-Commerce Transactions: A Solution to Credit Card Use in Thailand
Chapter 11
Orasa Tetiwat, Sid L. Huff
Online education has become widely used and accepted in many universities, especially in North America and Europe, since in the early 1990s.... Sample PDF
Factors Influencing the Acceptance of Web-Based Online Education for Thai Educators: Impact of Thai Culture and Values
Chapter 12
Jeffrey Hsu
The potential for the Internet and e-commerce in China and Chinese-speaking nations (including Hong Kong, Taiwan and Singapore) is huge. Many... Sample PDF
Chinese Culture and Internet E-Commerce
About the Authors