MLA
Hersey, Leigh Nanney. "CHOICES: Measuring Return on Investment in a Nonprofit Organization." Social Media Performance Evaluation and Success Measurements, edited by Michael A. Brown Sr., IGI Global, 2017, pp. 157-179. https://doi.org/10.4018/978-1-5225-1963-8.ch008
APA
Hersey, L. N. (2017). CHOICES: Measuring Return on Investment in a Nonprofit Organization. In M. Brown Sr. (Ed.), Social Media Performance Evaluation and Success Measurements (pp. 157-179). IGI Global. https://doi.org/10.4018/978-1-5225-1963-8.ch008
Chicago
Hersey, Leigh Nanney. "CHOICES: Measuring Return on Investment in a Nonprofit Organization." In Social Media Performance Evaluation and Success Measurements, edited by Michael A. Brown Sr., 157-179. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1963-8.ch008
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