E-Commerce Activity, Opportunities, and Strategies in Latin America

E-Commerce Activity, Opportunities, and Strategies in Latin America

Raul Gouvea (University of New Mexico, USA), Dante Di Gregorio (University of New Mexico, USA) and Suleiman K. Kasicieh (University of New Mexico, USA)
DOI: 10.4018/978-1-59140-354-8.ch006
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Abstract

In this chapter, we analyze international differences in e-commerce activity and strategies within Latin America and between Latin and non-Latin markets. Starting at a macro-level, we compare e-commerce activity and Internet-related developments in Latin America with developments in other regions. Moving to a closer focus on Latin America, we then discuss the evolution of e-commerce within Latin American countries, with an emphasis on Brazil, Chile, and Mexico. Finally, we identify prevalent business models and analyze the strategies of key players in this sector, and discuss the outlook for the future.

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