M-Commerce: A Location-Based Value Proposition

M-Commerce: A Location-Based Value Proposition

Nenad Jukic (Loyola University Chicago, USA), Abhishek Sharma (Loyola University Chicago, USA), Boris Jukic (George Mason University, USA) and Manoj Parameswaran (University of Maryland, USA)
Copyright: © 2003 |Pages: 9
DOI: 10.4018/978-1-93177-746-9.ch002
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Abstract

Mobile Commerce (m-commerce) has been defined as a process of conducting commercial transactions via “mobile” telecommunications networks using a communication, information, and payment devices such as a mobile phone or a palmtop unit. Here, we analyze the potential ramifications in the field of marketing and changes in the market due to the advent of m-commerce. In particular, we analyze the opportunities that various characteristics of the m-commerce model can bring to the field of marketing. We investigate the likelihood of the emergence of mall-like zones that are based both on the geographical proximity of services and goods providers and the use of mobile communication devices. Such zones have a potential for becoming the basic units for any analysis of m-commerce scenarios. As m-commerce attains maturity, the zones could become the fundamental parameter in marketing evaluation.

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Table of Contents
Acknowledgments
Chapter 1
Ulrike Baumol, Thomas Stiffel, Robert Winter
This chapter develops a concept to evaluate the e-commerce-ability of a corporation and applies the framework to basic roles of the e-commerce... Sample PDF
A Concept for the Evaluation of E-Commerce-Ability
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Chapter 2
Nenad Jukic, Abhishek Sharma, Boris Jukic, Manoj Parameswaran
Mobile Commerce (m-commerce) has been defined as a process of conducting commercial transactions via “mobile” telecommunications networks using a... Sample PDF
M-Commerce: A Location-Based Value Proposition
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Chapter 3
Pak Yuen P. Chan, Annette M. Mills
This research examines the adoption of e-commerce technology (namely, order-execution online trading technology) by six small brokerage firms at... Sample PDF
E-Commerce Adoption in Small Firms: A Study of Online Share Trading
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Chapter 4
Pratyush Bharati, Abhijit Chaudhury
This chapter conceptualizes a model for the assimilation of Internet-based technologies in small and medium enterprises (SMEs). The research... Sample PDF
Conceptualizing the SMEs' Assimilation of Internet-Based Technologies
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Chapter 5
Bishwajit Choudhary
During the past few years, e-security solutions (e.g., digital certificates, e-signatures, e-IDs) gained tremendous attention as they promised to... Sample PDF
Strategic Issues in Implementing Electronic-ID Services: Prescriptions for Managers
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Chapter 6
Markus Lenz, Markus Greunz
The chapter introduces the concept of a service-oriented architecture and assesses its applicability to business-to-business (B2B) marketplaces. In... Sample PDF
Potential Roles for Business-to-Business Marketplace Providers in Service-Oriented Architectures
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Chapter 7
Kiryoong Kim, Dongkyu Kim, Jeuk Kim, Sang-uk Park, Ighoon Lee, Sang-goo Lee, Jong-hoon Chun
Electronic catalogs are electronic representations about products and services in the electronic commerce environment and require diverse and... Sample PDF
An Evaluation of Dynamic Electronic Catalog Models in Relational Database Systems
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Chapter 8
Qiyang Chen, John Wang
Embracing inapt infrastructure technology is a major threat in developing extensive and efficient Web-based systems. The architectural strength of... Sample PDF
Extending Client-Server Infrastructure Using Middleware Components
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Chapter 9
Bernhard Rumpe
Online auctions are among the most influential e-business applications. Their impact on trading for businesses, as well as consumers, is both... Sample PDF
E-Business Experiences with Online Auctions
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Chapter 10
Chang Liu, Jack Marchewka, Brian Mackie
Many electronic businesses will attempt to distinguish themselves from their competition and gain a competitive advantage by customizing their Web... Sample PDF
Implementing Privacy Dimensions within an Electronic Storefront
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Chapter 11
In Lee
Due to the profound impact of e-commerce on organizations, e-channel development emerged as one of the most important challenges that managers face.... Sample PDF
An E-Channel Development Framework for Hybrid E-Retailers
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Chapter 12
Ada Scupola
Many corporations are reluctant to adopt electronic commerce due to uncertainty in its profitability and business value. This chapter introduces a... Sample PDF
Organization, Strategy and Business Value of Electronic Commerce: The Importance of Complementarities
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Chapter 13
Merrill Warkentin, Akhilesh Bajaj
The demand side of supply chain management has drawn considerable research attention, with focus on disintermediation and syndication models. In... Sample PDF
Continuous Demand Chain Management: A Downstream Business Model for E-Commerce
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Chapter 14
Latif Al-Hakim
This chapter discusses various business process supply-chain models and emphasizes the need for organizations to apply CRM concepts and to integrate... Sample PDF
Web-Based Supply Chain Integration Model
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Chapter 15
Ric Jentzsch, Renzo Gobbin
The complexities of business continue to expand. First technology, then the World Wide Web, ubiquitous commerce, mobile commerce, and who knows.... Sample PDF
A Cooperative Communicative Intelligent Agent Model for E-Commerce
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Chapter 16
Ryszard Kowalczyk, Leila Alem
This chapter presents recent advances in agent-based e-commerce, addressing the issues of mobility and negotiation. It reports on selected research... Sample PDF
Supporting Mobility and Negotiation in Agent-Based E-Commerce
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Chapter 17
F. Xue, K. Y.R. Li
This chapter introduces mobile agent technology and explains how it can help businesses to implement client-server enterprise computing solutions. A... Sample PDF
Deploying Java Mobile Agents in a Project Management Environment
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Chapter 18
Wenli Zhu, Fiona Fui-Hoon Nah, Fan Zhao
This chapter introduces a model that identifies factors influencing users’ adoption of mobile computing. It extends the Technology Acceptance Model... Sample PDF
Factors Influencing Users' Adoption of Mobile Computing
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Chapter 19
Julie R. Mariga
This chapter introduces the enormous impact of mobile computing on both companies and individuals. Companies face many issues related to mobile... Sample PDF
Mobile Computing Business Factors and Operating Systems
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About the Authors