MLA
Jih, Wen-Jang ("Kenny"), et al. "Consumer Perceptions of Mobile Advertising: An Application of the Theory of Reasoned Action." Innovative Technologies for Information Resources Management, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2008, pp. 62-78. https://doi.org/10.4018/978-1-59904-570-2.ch004
APA
Jih, W. K., Lee, S., & Tsai, Y. (2008). Consumer Perceptions of Mobile Advertising: An Application of the Theory of Reasoned Action. In M. Khosrow-Pour, D.B.A. (Ed.), Innovative Technologies for Information Resources Management (pp. 62-78). IGI Global. https://doi.org/10.4018/978-1-59904-570-2.ch004
Chicago
Jih, Wen-Jang ("Kenny"), Su-Fang Lee, and Yuan-Cheng Tsai. "Consumer Perceptions of Mobile Advertising: An Application of the Theory of Reasoned Action." In Innovative Technologies for Information Resources Management, edited by Mehdi Khosrow-Pour, D.B.A., 62-78. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-570-2.ch004
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