Consumers' Preferences and Attitudes Toward Mobile Office Use: A Technology Trade-Off Research Agenda

Consumers' Preferences and Attitudes Toward Mobile Office Use: A Technology Trade-Off Research Agenda

Xin Luo (Virginia State University, USA) and Merrill Warkentin (Mississippi State University, USA)
Copyright: © 2007 |Pages: 110
DOI: 10.4018/978-1-59904-204-6.ch009
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Abstract

Consumer preferences, attitudes, and behavior concerning product choice can be of vital importance in the development process and implementation of innovative products or services. The mobile office (MO) is becoming achievable in the business-to-employee (B2E) arena as more work is completed outside the office and the fixed office boundaries extend well beyond the spectrum of the desktop. Potential MO providers (e.g., employers) will encounter adoption resistance as users experience uncertainty. This paper investigates the critical factors in the decision models of consumers when evaluating the acceptance and intention to use MO. It will provide research guidelines for MO designers and developers, IT/IS managers, and IS researchers.

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