MLA
Gurau, Calin. "Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM." Strategies for Generating E-Business Returns on Investment, edited by Namchul Shin, IGI Global, 2005, pp. 21-49. https://doi.org/10.4018/978-1-59140-417-0.ch002
APA
Gurau, C. (2005). Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM. In N. Shin (Ed.), Strategies for Generating E-Business Returns on Investment (pp. 21-49). IGI Global. https://doi.org/10.4018/978-1-59140-417-0.ch002
Chicago
Gurau, Calin. "Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM." In Strategies for Generating E-Business Returns on Investment, edited by Namchul Shin, 21-49. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-417-0.ch002
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