As an effective visual communication tool, desktop publishing is used in every area such as general publications and graphics, multichapter documents, and publications with tabular materials such as technical and statistical publications (Chagnan, n.d.). General publications and advertising graphics like newsletters, magazines, brochures, small booklets, posters, and flyers are created and distributed every day. Classroom teachers in K-12 usually send flyers, newsletters, and/or posters to students and parents to announce classroom news, activities, field trip instructions, and the like. College and universities use brochures and flyers to recruit students and to advertise new courses. Additionally, more and more instructional materials are created with desktop publishing programs in classrooms.
Key Terms in this Chapter
Graphic Design: The art of combining text and graphics to communicate an effective visual message in the form of a logo, newsletter, poster, and brochure. Graphic designers need to be professionally trained and experiences in design
User Friendly: A description of design that focuses on making tools effective, efficient, and easy to use
Type Family: Refers to all the varieties of a particular typeface, for example: Arial, Arial Bold, Arial Italics, and other Arial styles
Visual Communication: The communication of ideas by presenting information in a visual form. Desktop publishing documents are one form of visual communications.
Page Layout: The way to format texts and graphics on a page, for example, how many regions will appear on the page, how they are organized, and what content will be there