A Development Environment for Customer-Oriented Web Business

A Development Environment for Customer-Oriented Web Business

Choongseok Lee (Korea Polytechnic University, Korea), Woojong Suh (Inha University, Korea) and Heeseok Lee (Korea Advanced Institute of Science and Technology, Korea)
DOI: 10.4018/978-1-59904-943-4.ch052
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Abstract

Web business can help companies strengthen the links between customers and suppliers. Under this environment, individual customers are getting much smarter and their needs are changing much faster than ever before. The customers can compare products and services with a variety of rich information provided from Web business systems, so that they can easily move to new products or services. Accordingly, many companies have conceived Web business systems to individual customers as a critical instrument for their business success and so have made a lot of efforts to develop and maintain them.

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