The chapter reflects about the idea of crisis making evident that, in the case of communication, it doesn’t mean a reduction of importance, but on the contrary increasing and growth. The actual communication fortune is in fact built on what seems a lack in our societies that is the vaporization and loss of social capital. In front of the modern individualism, the social system moves people to search other functions able to balance it: communication is certainly one of the functions. It doesn’t help only individuals to get through the crisis, but it also promotes the increase of relations in the social system. The communication covers up the decline of traditional institutions (school, family, and religion) configuring a chance. Digital media, more than any other medium, becomes an expression of new social and cultural conditions.