MLA
Gopal, Ram D., et al. "Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?." Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 38-47. https://doi.org/10.4018/978-1-59140-372-2.ch002
APA
Gopal, R. D., Tripathi, A. K., & Walter, Z. D. (2005). Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 1 (pp. 38-47). IGI Global. https://doi.org/10.4018/978-1-59140-372-2.ch002
Chicago
Gopal, Ram D., Arvind K. Tripathi, and Zhiping D. Walter. "Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?." In Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, 38-47. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-372-2.ch002
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