Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries

Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries

Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK) and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch009
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Abstract

Information and communication technology (ICT) is the prime driving force of Internet economy. Therefore, before implementing E-Commerce (EC) and E-Government (EG) projects, it is a vital issue to investigate the capability of developing countries to adopt ICT and reveal the impact of adopting ICT among society. However, it is observed that in developing countries, rural and urban population have significant digital divide. We argue that the purposes of implementing Internet-based projects, particularly EG, can only be accomplished and full benefits can be realized if rural population of developing countries has that ability to adopt ICT, the main driver of EG, and if ICT has positive impact on rural population in technological, economical, and social perspectives. Therefore, it is the prime motive of policy makers of developing countries to study the impact of ICT in capability development among citizens prior to launching EG. To study the impact of ICT on both rural and urban population separately through a vertical survey, this research proposes separate ad-hoc and post-hoc frameworks.
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9.1. Introduction

Virtual communal marketing in Internet economy refers to managing, organizing, and marketing in the virtual community that incorporates public involvement in the development of Internet economy in stakeholders interface. A virtual community could fulfill various kinds of needs, such as transaction, interest, fantasy, and relationship (Armstrong and Hagel, 1996; Hagel and Arthur, 1997). Virtual communal marketing enables public administrators to identify the expectations, characteristics, and behavioral intentions of different stakeholders, which they can utilize to develop the service quality dimensions of global web-based services. The Internet potentially offers individuals, institutions, small and large businesses, all communities, and all levels of governments with new opportunities for learning, interacting, transacting business, and developing their social and economic potential. Information and communication technology (ICT) and the advent and proliferation of the Internet has changed the structure and performance of the global market and consumers’ perceptions and purchasing behavior.

Internet-based economy has created enormous opportunities not only for business corporations which is generally termed as Electronic-business or customer oriented Electronic-commerce but also for governments in wider space particularly known as Electronic-government (EG). An EG or EC transaction is any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to use goods or services. Transactions occur within selected transaction processes, and are completed when agreement is reached between buyers and sellers to transfer the ownership or rights to use the goods or services. However, the sphere of the scope of EG is much wider than EC. Alternatively, EC is only a fragmented part of EG. EG is about complete relationships with civic institutions and the foundation of our next-generation states and communities. Understanding what citizens and businesses want and how government, the private sector, and other institutions will be integrated is the vital function of EG. Benchmarking the online revolution in public and private sectors requires new discourses about policy issues, political realities and their impact on the satisfaction of different stakeholders (Sakowicz, 2007). The EG model should also comprehend the evolution of ICT, the reformation of public administration, and the integration of stakeholders. In this chapter of the book, we will explore and illustrate the overall impact of the Internet economy among developing countries. The chapter does not focus much on the developed countries, because the positive effect of ICT on developed countries is quite obvious. Moreover, developed countries already have utilized and also are capitalizing full features of ICT in the Internet economy by launching EG in public sector and also guiding EC in private sector. However, developing countries are at the preliminary stage in this context. And in terms of capability to capitalize and use ICT in government and private sectors, the status of developing countries is not explicit. There is a controversy whether ICT intense projects either in public level or in private level would spur digital divide and would it ultimately fail to get the desired result in developing countries. So, we feel it is a challenging issue to address and evaluate the impact of proliferation of the Internet economy on the developing countries for the sake of globalization.

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Dedication
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams
Table of Contents
Foreword
Mohini Singh
Acknowledgment
Chapter 1
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication... Sample PDF
Introduction to E-Commerce
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Chapter 2
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Electricity, telecommunication, integrated circuits, networking, and the Internet fostered a revolution by delivering distinctive services. The... Sample PDF
E-Commerce Background
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Chapter 3
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Customers’ perception and expectation of service quality dimensions for any field, whereas it is traditional commerce or EC, has a close relation... Sample PDF
Service Quality of E-Commerce for Global Consumers
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Chapter 4
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Since Internet is the primary driving force of E-Commerce (EC), it has global phenomena. Consequently, Internet market is diffusing from the west to... Sample PDF
Global Quality Management Practice for E-Commerce
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Chapter 5
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
As we have already mentioned in the Preface of this book, mentioning EC in this chapter will signify and mean B2C EC unless it is mentioned... Sample PDF
E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce
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Chapter 6
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Based on the theoretical framework revealed in Chapter V, this chapter is intended to investigate the country-specific roles of governments, private... Sample PDF
Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies
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Chapter 7
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This chapter is aimed to provide a fundamental conceptual framework for adoption of EC by the consumers of developing countries. Through extensive... Sample PDF
E-Commerce Adoption in Developing Countries
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Chapter 8
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This chapter examines the influence of some relevant factors on the acceptance of internet and E-Business technologies in Maritime Canada’s SMEs... Sample PDF
Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada's SMEs: An Analysis
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Chapter 9
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Information and communication technology (ICT) is the prime driving force of Internet economy. Therefore, before implementing E-Commerce (EC) and... Sample PDF
Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries
$37.50
Chapter 10
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This current conceptual study reviews the literature of globalization and EC, and reveals three independent variables that help to determine... Sample PDF
Globalization and Relevant Strategy for E-Commerce
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Chapter 11
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
As global e-commerce is expanding and the global online marketplace is becoming more lucrative for marketers, there is a surge in proliferation of... Sample PDF
Culturally Customizing International Web Sites
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Chapter 12
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
For the last two decades, companies have been increasingly operating in many foreign markets. Serving local consumers effectively and thus achieving... Sample PDF
A Cultural Perspective on Web Site Localization
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Chapter 13
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
The explosive proliferation of Internet users has led to dramatic shifts in the methodology of conducting business and the business paradigms.... Sample PDF
Conclusion, Implications, and Future Trends
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About the Authors