MLA
Merisavo, Marko. "The Effects of Digital Marketing on Customer Relationships." Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, et al., IGI Global, 2005, pp. 89-104. https://doi.org/10.4018/978-1-59140-629-7.ch006
APA
Merisavo, M. (2005). The Effects of Digital Marketing on Customer Relationships. In T. Saarinen, M. Tinnilä, & A. Tseng (Eds.), Managing Business in a Multi-Channel World: Success Factors for E-Business (pp. 89-104). IGI Global. https://doi.org/10.4018/978-1-59140-629-7.ch006
Chicago
Merisavo, Marko. "The Effects of Digital Marketing on Customer Relationships." In Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, Markku Tinnilä, and Anne Tseng, 89-104. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-629-7.ch006
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