MLA
Duthler, Kirk W. "The Elaboration Likelihood Model and Web-Based Persuasion." Encyclopedia of Multimedia Technology and Networking, edited by Margherita Pagani, IGI Global, 2005, pp. 265-270. https://doi.org/10.4018/978-1-59140-561-0.ch037
APA
Duthler, K. W. (2005). The Elaboration Likelihood Model and Web-Based Persuasion. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (pp. 265-270). IGI Global. https://doi.org/10.4018/978-1-59140-561-0.ch037
Chicago
Duthler, Kirk W. "The Elaboration Likelihood Model and Web-Based Persuasion." In Encyclopedia of Multimedia Technology and Networking, edited by Margherita Pagani, 265-270. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-561-0.ch037
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