MLA
Joshi, Priyanka, et al. "Employing Consumer Perception Insights to Address Dissonance and Increase Product Acceptance: Freedom5 Case Study." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 279-291. https://doi.org/10.4018/978-1-4666-4430-4.ch011
APA
Joshi, P., Dham, S., & Kapoor, A. (2014). Employing Consumer Perception Insights to Address Dissonance and Increase Product Acceptance: Freedom5 Case Study. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 279-291). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch011
Chicago
Joshi, Priyanka, Sanjeev Dham, and Atul Kapoor. "Employing Consumer Perception Insights to Address Dissonance and Increase Product Acceptance: Freedom5 Case Study." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 279-291. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch011
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