The fundamental advantages of information technology in regard to efficiency and effectiveness assure that its diffusion in society and in most industries will continue. The constant and rapid development of Internet-related technologies in the accompanying net economy has inevitably had a significant influence on various possibilities for developing innovative online business concepts and realizing these by establishing entrepreneurial ventures. The term “e-entrepreneurship” respectively describes the act of founding new companies that generate revenue and profits independent from a physical value chain. With this in mind, this article focuses on the process of creating electronic customer value within the net economy as well as the success factors and development phases of electronic ventures. Elaborating on these points should help to clearly define the area of e-entrepreneurship and provide evidence that the establishment of electronic ventures is worthy of special consideration in the context of research on information technology entrepreneurship.