Factors Influencing the Adoption of Mobile Gaming Services
Mirella Kleijen (Maastricht University, The Netherlands), Ko de Ruyter (Maastricht University, The Netherlands) and Martin G.M. Wetzels (Technical University Eindhoven, The Netherlands)
Copyright: © 2003
The current chapter focuses the adoption process of mobile gaming. After providing a brief introduction to the topic of m-commerce and m-services, several relevant adoption factors are highlighted. These factors have been researched empirically, via a conjoint study conducted in the Netherlands. The results illustrated a hierarchical importance of the factors identified, whereby perceived risk, complexity, and compatibility were identified as the three main regarded as the factors that are mainly influencing the adoption of mobile gaming applications. Based on these findings, we have provided several managerial implications.