Fundamentals of Mobile Commerce Systems

Fundamentals of Mobile Commerce Systems

Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-59140-769-0.ch001
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Abstract

With the introduction of the World Wide Web, electronic commerce revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has now made it possible to extend electronic commerce to a new application and research area: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices. In just a few years, mobile commerce has become the hottest new trend in business transactions. The future of mobile commerce is bright.
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Introduction

With the introduction of the World Wide Web, electronic commerce revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has now made it possible to extend electronic commerce to a new application and research area: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices. In just a few years, mobile commerce has become the hottest new trend in business transactions. The future of mobile commerce is bright, as shown by the following predictions:

  • The dramatic growth in demand for smart mobile devices, specifically handhelds, wireless handhelds, and smart cellular phones, through 2007 is shown in Figure 1 (Canalys, 2004a, 2004b, 2004c, 2005a, 2005b, 2005c, 2005d, 2006, & 2008).

    Figure 1.

    Worldwide total smart mobile device shipments in millions from 2003 to 2007

  • The forecasts of smart mobile device shipments are even more encouraging. Smart cellular phone sales will grow at a rate of more than 30% a year for the next five years starting from 2008 according to Bill Hughes (2008) at In-Stat. With this rate, the total shipments of smart mobile devices will pass the one billion mark by 2014 as shown in Figure 2 (Canalys, 2008; Hughes, 2007; Symbian Limited, 2008).

    Figure 2.

    Forecasts of worldwide total smart mobile device shipments in millions

  • Estimated worldwide shipments of the following four types of devices in 2007 were

    • Cellular phones: 1.12 billion (Strategy Analytics, 2008),

    • Laptops: 110 million laptops shipped in 2007, 33.8% growth from 2006 (IDC, Corp., 2008),

    • PCs: 160 million desktop computers shipped in 2007, 4.3% growth from 2006 (IDC, Corp., 2008), and

    • Smartphones: 118 million, up 53% from 2006 (Canalys, 2008).

  • A report by Juniper Research forecast that the global mobile commerce market would become an $88 billion industry by 2009 (Glenbrook Partners, LLC., 2004), although this is still small compared to the $8.5 trillion of business-to-business electronic commerce recorded in 2005 (Gartner, Inc. 2001).

  • In related areas, the market research firm Jupiter Research suggested that ringtone revenues, which have been doubling annually in recent years, will reach $724 million in 2009, while mobile gaming revenues were predicted to reach $430 million the same year. They anticipated that globally m-commerce sales would reach $3.6 billion in 2006 (Brad, 2006).

Complete Chapter List

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Table of Contents
Preface
Wen-Chen Hu
Chapter 1
Wen-Chen Hu
With the introduction of the World Wide Web, electronic commerce revolutionized traditional commerce, boosting sales and facilitating exchanges of... Sample PDF
Fundamentals of Mobile Commerce Systems
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Chapter 2
Wen-Chen Hu
Commerce, the exchange or buying and selling of commodities on a large scale involving transportation of goods from place to place, benefits from... Sample PDF
Mobile Commerce Applications
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Chapter 3
Wen-Chen Hu
Mobile users interact with mobile commerce applications by using small wireless Internet-enabled devices, which come with several aliases such as... Sample PDF
Mobile Handheld Devices
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Chapter 4
Wen-Chen Hu
Without ways to conduct secure commercial information exchange and safe electronic financial transactions over mobile networks, neither service... Sample PDF
Essential Mobile-Commerce Technology
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Chapter 5
Wen-Chen Hu
As handheld computing is a fairly new computing area, there is as yet no generally accepted formal definition. For the purposes of this book... Sample PDF
Mobile World Wide Web Content
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Chapter 6
Wen-Chen Hu
Wireless application protocol (WAP) (Open Mobile Alliance, 2003) is a suite of network protocols that specifies ways of sending data across the... Sample PDF
WML (Wireless Markup Language)
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Chapter 7
Advanced WML  (pages 180-206)
Wen-Chen Hu
Chapter VI discusses the creation of static web pages, which have a fixed content at all times. In order to change static web pages to dynamic ones... Sample PDF
Advanced WML
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Chapter 8
WMLScript  (pages 207-228)
Wen-Chen Hu
WML is a markup language used for text formatting and displaying (Open Mobile Alliance, 2001). However, the functions of a markup language are... Sample PDF
WMLScript
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Chapter 9
Wen-Chen Hu
Numerous server-side handheld applications are available for devices. Some popular applications include: • Instant messages, which require service... Sample PDF
Database-Driven Mobile Web Content Construction
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Chapter 10
Wen-Chen Hu
There are two kinds of handheld computing and programming, namely client- and server- side handheld computing and programming. The most popular... Sample PDF
Client-Side Handheld Computing and Programming
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Chapter 11
Wen-Chen Hu
Most client-side handheld programming uses either Java or C/C++. This chapter introduces Java ME (previously known as J2ME), which is a version of... Sample PDF
Java ME (Java Platform, Micro Edition) Programming
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Chapter 12
Wen-Chen Hu
Chapter XI introduced the basics of Java ME programming. This chapter will build on this, focusing on advanced Java ME programming. The following... Sample PDF
Advanced Java ME Programming
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Chapter 13
Palm OS Programming  (pages 333-350)
Wen-Chen Hu
Programming for Palm devices is not a trivial task and it is especially hard for beginners starting their first assignment. This chapter is not... Sample PDF
Palm OS Programming
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Chapter 14
Wen-Chen Hu
The introduction to Palm OS programming given in the previous chapter provided an overview of its structure and basic concepts. This chapter... Sample PDF
Advanced Palm OS Programming
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