Hanns-Christian L. Hanebeck (GlobeRanger Corporation, USA), Stanley L. Kroder (University of Dallas, USA), John H. Nugent (University of Dallas, USA) and Mahesh S. Raisinghani (University of Dallas, USA)
Copyright: © 2002
This case traces the dynamic evolution/revolution of an e-commerce entity from concept through first-round venture financing. It details the critical thought processes and decisions that made this enterprise a key player in the explosive field of supply chain logistics. It also provides a highly valuable view of lessons learned and closes with key discussion points that may be used in the classroom in order to provoke thoughtful and meaningful discussion of important business issues.