MLA
Yu, Poshan, et al. "How Can SMEs Integrate Intellectual Property Rights Into Social Media Marketing Strategies to Achieve Brand and Business Development?: Case Study of the Chinese Cultural Industry." Strengthening SME Performance Through Social Media Adoption and Usage, edited by Sikandar Ali Qalati, et al., IGI Global, 2023, pp. 48-72. https://doi.org/10.4018/978-1-6684-5770-2.ch003
APA
Yu, P., Li, C., & Mahendran, R. (2023). How Can SMEs Integrate Intellectual Property Rights Into Social Media Marketing Strategies to Achieve Brand and Business Development?: Case Study of the Chinese Cultural Industry. In S. Qalati, D. Ostic, & R. Bansal (Eds.), Strengthening SME Performance Through Social Media Adoption and Usage (pp. 48-72). IGI Global. https://doi.org/10.4018/978-1-6684-5770-2.ch003
Chicago
Yu, Poshan, Chenghai Li, and Ramya Mahendran. "How Can SMEs Integrate Intellectual Property Rights Into Social Media Marketing Strategies to Achieve Brand and Business Development?: Case Study of the Chinese Cultural Industry." In Strengthening SME Performance Through Social Media Adoption and Usage, edited by Sikandar Ali Qalati, Dragana Ostic, and Rohit Bansal, 48-72. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5770-2.ch003
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