Abstract
Adopting digital technologies is believed to enhance the service innovation practices and operational excellence of MSMEs and has a positive impact on competitive advantage and at least supported for survival in the market. The adoption of digital technologies seems accessible for MSMEs of Myanmar, but due to the COVID-19 pandemic, it made no choice to adopt it at least for business survival. The research has been done on the pharmaceutical retailers, B2B clients of Tharmadaw.com, on adopting digital technologies and to give recommendations as to further strategic solutions for pharmaceutical retailers across the country. The adopting behaviors, challenges, problems, current and expected solutions, gaps on the road to further adoption of advanced digital technologies were revealed. The research finding is to support implementing further solutions for the clients by knowing their behaviors and perception on adopting digital technologies to enhance their service innovation practices in order to gain better competitive advantage.
TopProblems Of Pharmaceutical Retails Of Myanmar
In the pharmaceutical retail industry of Myanmar, the retail shops are still practicing traditional methods of buying and selling such walk-in face to face and telephone orders. But later one, instant messengers replaced the telephone calls for customer purchase and order submitting of retail shops to wholesales. Viber is the most common app. But no automation or advanced tools were used yet.
Key Terms in this Chapter
Digital Transformation: Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
Digital Technology: The term “Digital Technology” or “Technology” mentioned in this study means any software or hardware or network solutions that enabled, extended and supported the business activities. Likewise, it also covered web-based or mobile-based, paid or free of charge, software solutions like Enterprise Resources Planning (ERP), Customer Relationship Management (CRM), Point of Sales (POS), Inventory Management, Accounting, Social Media Platform facilities for business purposes, HR and Payroll Management Software, ChatBot, Communication Apps and so on.