Like a Cog in a Machine: The Effectiveness of AI-Powered Human Resourcing

Like a Cog in a Machine: The Effectiveness of AI-Powered Human Resourcing

Ali B. Mahmoud
DOI: 10.4018/978-1-7998-5768-6.ch001
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Abstract

Similar to its sisters, the Fourth Industrial Revolution (Industry 4.0) has sparked varying sentiments and views regarding the ethicality and effectiveness of employing artificial intelligence (AI) tools in human resource management (HRM) in a way that triggers the need for a synthesis of current published work on the different views in that respect. This chapter presents an attempt to engage the different cogs with each other so the millstone will go around, and an updated understanding of AI-powered HRM from different angles is provided. This work reviews the main concepts revolving around AI and Industry 4.0. Also, it offers an up-to-date investigation of AI uses in HRM (e.g., People Analytics) and what risks or ethical concerns are being argued in contemporary discourse.
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Introduction

Upon the birth of the second decade of the twenty-first century, the exponential increase of AI employability has reached new records regarding almost every function and department at modern businesses. Nevertheless, the human resource, i.e., people, remains the most valuable asset to any firms, especially within the services sector. Furthermore, the human factor, according to the cogent argument of many AI theorists, is still not replaceable by the machines, at least, on the foreseen future. In this regard, Human resources (HR) professionals are promoting the growing use of software-enhanced modules, to potential job applicants, for precision, cost cut, and time-saving efficiency. However, other scholars (e.g., Goodman, 2017) regard the features of such algorithms as somewhat elusive. Also, when compared to traditional evaluation and recruiting methods, work in this area is somewhat lagging in terms of data protection and the use of proper testing tools, as well as validity checking (Goodman, 2017). A recent study, by Van Esch et al. (2019), shows that adopting AI recruitment will not lower the likelihood of people applying for jobs that way as long as their attitudes are positive towards that technology. Thus, this chapter serves as a scholarly attempt to shed light on AI human resourcing literature, mainly by synthesising how companies are using artificial intelligence in managing human resources. Besides, what opportunities and threats to individual and organisations could the adoption of AI-enabled human resource management bring in terms of effectiveness, efficiency and ethics.

Key Terms in this Chapter

Superhuman Cognition: Using AI-powered chips to boost human intelligence to perform at the level of or outperform the evolving artificial general intelligence.

Digitalisation: It refers to improvements in the business processes as a result of digitisation.

Employee Sentiment Analysis: The use of natural language processing and machine learning sentiment to learn about employee attitudes, moods, or sentiments through analysing the massive amounts of text (e.g., e-mails), and thus inform the decisions made by HR.

HR Analytics: The use of people-data in analytical processes to find solutions to business challenges.

People: The most valuable asset to any firms.

AI-Powered Human Resource Management: Deploying AI tools to handle repetitive or routine tasks and duties that used to be performed by humans.

Digitisation: It is a disruptive innovation that offers new social and business opportunities, whilst at the same time challenging the conventional way of inventing ‘work’ in a way that would require both individuals and organisations to adjust.

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