Machine Translation as the Future of International Online Communication

Machine Translation as the Future of International Online Communication

N. St. Germaine-Madison (Texas Tech University, USA)
DOI: 10.4018/978-1-59904-213-8.ch003
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American “ownership” of the World Wide Web is on the decline. In fact, two-thirds to three-fourths of Internet users are not native speakers of English. It thus does not require a leap of logic to imagine how many more non-U.S. users would buy from American e-commerce sites or even purchase American-manufactured products if they had access to translations of these e-commerce pages and technical documents in their native languages. The most oftcited reason for not providing content in other languages, however, is the sheer cost involved of first hiring a translator to translate the original content and then keeping material updated. This chapter examines uses of machine translation as a mechanism for addressing these linguistic needs.

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Table of Contents
Charles Ess
Kirk St.Amant
Kirk St.Amant
Chapter 1
S. He
In the hay-days of the Internet boom, most software packages used on the Internet were in English, as were most Web sites and search engines. Since... Sample PDF
Internet Multilinguality: Challenges, Dimensions, and Recommendations
Chapter 2
R. Tarsiero
This chapter introduces the embodied metaphor as a means of studying the multifaceted relationship between computer-mediated communication (CMC) and... Sample PDF
Linguistics of Computer-Mediated Communication: Approaching the Metaphor
Chapter 3
N. St. Germaine-Madison
American “ownership” of the World Wide Web is on the decline. In fact, two-thirds to three-fourths of Internet users are not native speakers of... Sample PDF
Machine Translation as the Future of International Online Communication
Chapter 4
W. Lee
In today’s global environment, a myriad of communication mechanisms enable cultures around the world to interact with one another and form complex... Sample PDF
Classifying Web Users: A Cultural Value-Based Approach
Chapter 5
Y. Xia
This study incorporates the effects of culture and computer-mediated communication (CMC) in the investigation of Chinese college students’ use of... Sample PDF
Intercultural Computer-Mediated Communication Between Chinese and U.S. College Students
Chapter 6
B. Olaniran
The issue of globalization is one that contemporary organizations are constantly trying to unravel. However, globalization has brought about or... Sample PDF
Culture and Communication Challenges in Virtual Workspaces
Chapter 7
S. Simoff, F. Sudweeks
Virtual teams and their leaders are key players in global organizations. Using teams of workers dispersed temporally and geographically has changed... Sample PDF
The Language of Leaders: Identifying Emergent Leaders in Global Virtual Teams
Chapter 8
P. Brewer
Within a single business day, technical communicators may be challenged to work with colleagues located in a variety of nations. In such... Sample PDF
Researching Online Intercultural Dialog in Business: Using Established Methods to Create New Tools
Chapter 9
Barry Thatcher
The countries and cultures of the world are becoming much more interdependent. At the same time, the development and use of the World Wide Web has... Sample PDF
Web Site Analysis Across Cultures: An Inquiry into Intercultural Values and Web Site Design
Chapter 10
A. Faiola, S. Matei
Several technological developments have altered our world in the last half-century. Among these were the new information processing and distribution... Sample PDF
Cultural Cognitive Style and the Web: Toward a Theory and Practice of Web Design for International Users
Chapter 11
M. Hermeking
Though the Internet continuously gains much popularity on a global scale, marketing research reveals enormous national differences and disparities... Sample PDF
Global Internet Usage, Web Site Design, and Cultural Communication Preferences: Contributions from Cross-Cultural Marketing and Advertising Research
Chapter 12
Y. Ibrahim
The Internet is often thought of as a unified technology that transcends traditional geopolitical boundaries. For this reason, early discussions of... Sample PDF
Global Governance and the Local Internet
Chapter 13
K. Kelly, J. Jones
By adhering to cultural expectations, a Web site can build ethos with an intercultural audience. Those who create successful intercultural Web sites... Sample PDF
Web Sites and the Law: An Avenue for Localization
Chapter 14
V. Agarwal
The conceptualization of privacy has been the subject of much debate for more than a century in scholar-ship ranging from social philosophy and... Sample PDF
A Frame Analysis of Privacy Regulation in an International Arena: Understanding Interdependency in a Globalized World
Chapter 15
C. Wang
Friedman (2005) argues that the rapid growth of Internet technology is fundamentally changing human life in modern societies. This Internet... Sample PDF
Cyberspace and Online Education: The Influences of Global Cyberculture on International Students
Chapter 16
T. Chorney
New technologies and computer-mediated communication (CMC) in general seem inherently suited to result in constructive cross-cultural communication.... Sample PDF
Teaching, Learning, Negotiating: The World Wide Web as a Model for Successful Cross-Cultural Communication
Chapter 17
K. Remtulla
Workplaces are transforming in the global age. Jobs are expanding and varying. Workers are more and more participating in a global workforce... Sample PDF
E-Learning and the Global Workforce: Social and Cultural Implications for Workplace Adult Education and Training
Chapter 18
A. Ragusa
Changes in the availability and quality of communication technology have revolutionized, and fundamentally altered, learning environments. As... Sample PDF
The Impact of Sociocultural Factors in Multicultural Communication Environments: A Case Example from an Australian University's Provision of Distance Education in the Global Classroom
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