E-mail's Value: Internal versus External Usage

E-mail's Value: Internal versus External Usage

Denise J. McManus (Wake Forest University, USA), Chetan S. Sankar (Auburn University, USA), Houtson H. Carr (Auburn University, USA) and F. Nelson Ford (Auburn University, USA)
Copyright: © 2003 |Pages: 20
DOI: 10.4018/978-1-59140-062-2.ch005
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Abstract

This chapter provides a new perspective on the competitive advantage of electronic mail within organizations. Essentially, e-mail assists individuals with efficiency and effectiveness. It improves the overall productivity of the firm and provides better coordination of internal processes. Electronic mail has been considered an important channel of communication. Since quality, time and cost are considered the main means of competition in today’s global market, this study investigated the relationship between the strategic uses and competitive benefits of electronic mail in contemporary organizations. A sample of 99 management-level staff members in 41 companies responded to a questionnaire assessing their e-mail usage and their perceived e-mail benefits. The results suggested that e-mail usage could augment the competitive posture of the firm.

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