Management Education for a Sustainable World: Aiming for More Than Business as Usual

Management Education for a Sustainable World: Aiming for More Than Business as Usual

Christiane Molina
DOI: 10.4018/978-1-7998-4402-0.ch011
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Abstract

Societies across the world currently deal with multiple interconnected problems whose solutions call for the active participation of various actors. The private sector is among them and as a result, business leaders are in need of competencies that enable them to find appropriate answers. Sustainability competence may offer the key to transition towards a more equal and fair economy where the resources are maintained for the use of future generations. Higher Education Institutions and specifically business schools are an essential means to develop such competency. This chapter presents a proposal of an educational pathway for the development of competencies for sustainability and offers educators an array of teaching techniques that could be used at each stage.
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Introduction

To stay within the limits of “acceptable” climate change, which is set to a one-and-a-half degrees Celsius increase in the worlds’ land and oceans’ temperature, the efforts of humankind will have to be multiplied more than once or twice (Allen et al., 2019; United Nations, 2019). The consequences that we would face if we continue our path to temperatures higher than that are, to some extent, still unknown. However, scientists predict different kinds of ecosystem damage that could even be irreversible (Allen et al., 2019). As young Greta Thunberg said in her speech at the United Nations Climate Action Summit held in September 2019, the chances of us achieving that goal are rather low (NPR Staff, 2019). It appears that the odds are more than half against us. Nevertheless, this is not the only challenge the world faces. Political extremism, international fragmentation, and commercial conflicts are just a few of the topics that plague the news and add to the economic turbulence of our era (Cole & Snider, 2019). Seemingly never-ending wars are fought (or might be boiling as you read this) leaving significant numbers of people without homes, wandering the earth in the quest for shelter. Ultimately, all these elements are just pieces of a larger system that is seeing its mere viability being threatened.

In this major test of the human race, education may play a significant role (Olalla & Merino, 2019). For instance, the United Nations has positioned education at the core of its strategy for the promotion of sustainable development (Avelar, da Silva-Oliveira, & Pereira, 2019). Higher education holds the potential to construct a sustainable future (Tilbury & Ryan, 2011). In particular, management education may play a starring role (Cole & Snider, 2019; Filho et al., 2019; Kolb, Fröhlich, & Schmidpeter, 2017), providing options to address today’s crisis (Cullen, 2017). Scholars have explored how management education can influence our achievement of the Sustainable Development Goals by cascading their impact through quality education, the 4th Sustainable Development Goal (Avelar et al., 2019; Kolb et al., 2017; Ndubuka & Rey-Marmonier, 2019).

However, business education has been criticized for its emphasis on a traditional vision of business where certain courses still favor “utilitarian ethics, a business case logic of Corporate Social Responsibility (CSR) and a narrow definition of sustainability” (Ramboarisata & Gendron, 2019, p. 10). Education for sustainable development calls for a different approach (Gatti, Ulrich, & Seele, 2019) that takes content as well as processes and performance into account. To advance management education and enhance its influence on the adoption of sustainability as part of business strategy, in this chapter, the author presents a proposed pathway toward the development of competencies for sustainability and describes some of the teaching practices that could be used at each stage of the pathway.

As the meaning of competence is engrained in the notion of performance (Terrence, 1999), viewing sustainability teaching and learning from the perspective of competencies stresses the importance of managerial action and its outcomes. However, to develop competency, different objectives in diverse areas might require consideration. Bloom’s Taxonomy (Bloom, Engelhart, Furst, Hill, & Krathwohl, 1956) proposes that learning occurs in three different domains: affective, cognitive and psychomotor. While the affective domain refers to attitudes and interests towards a given topic, the cognitive domain refers to the level of dominion of specific knowledge, and the psychomotor domain refers to skills (Bloom et al., 1956; Forehand, 2010).

Key Terms in this Chapter

Competency: Capacity to perform something in an effective manner. Involves individual attitudes, knowledge, and skills necessary, and behaviors.

Climate Change: The increase in the temperature of both land and oceans in world.

Taxonomy: Categorization or classification.

Appreciative Inquiry: A type of investigation that highlights positive aspects or strengths of the subject that is the focus of the research.

Sustainable Development: A form of development that balances economic, social, and environmental dimensions.

Ecological Footprint: The impact of human activity on the environment presented in terms of the resources, such as land and water, used to support it as well as the resources needed to absorb the waste generated.

Sustainability: Concept that refers to the combination of three dimensions, the social, economic, and environmental dimensions.

Sustainable Development Goals: Objectives established by states members of the United Nations Organization for the achievement of sustainable development.

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