MLA
Madhavaram, Sreedhar, and Radha Appan. "Marketing Strategy: The Role of Information Technology-Enabled Capabilities…." IT-Enabled Strategic Management: Increasing Returns for the Organization, edited by Bruce Walters and Zaiyong Tang, IGI Global, 2006, pp. 142-159. https://doi.org/10.4018/978-1-59140-908-3.ch008
APA
Madhavaram, S. & Appan, R. (2006). Marketing Strategy: The Role of Information Technology-Enabled Capabilities…. In B. Walters & Z. Tang (Eds.), IT-Enabled Strategic Management: Increasing Returns for the Organization (pp. 142-159). IGI Global. https://doi.org/10.4018/978-1-59140-908-3.ch008
Chicago
Madhavaram, Sreedhar, and Radha Appan. "Marketing Strategy: The Role of Information Technology-Enabled Capabilities…." In IT-Enabled Strategic Management: Increasing Returns for the Organization, edited by Bruce Walters and Zaiyong Tang, 142-159. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-908-3.ch008
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