MLA
Peffers, Ken, and Tuure Tuunanen. "Meeting the Demands of Wide- Audience End Users." Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, et al., IGI Global, 2005, pp. 281-294. https://doi.org/10.4018/978-1-59140-629-7.ch019
APA
Peffers, K. & Tuunanen, T. (2005). Meeting the Demands of Wide- Audience End Users. In T. Saarinen, M. Tinnilä, & A. Tseng (Eds.), Managing Business in a Multi-Channel World: Success Factors for E-Business (pp. 281-294). IGI Global. https://doi.org/10.4018/978-1-59140-629-7.ch019
Chicago
Peffers, Ken, and Tuure Tuunanen. "Meeting the Demands of Wide- Audience End Users." In Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, Markku Tinnilä, and Anne Tseng, 281-294. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-629-7.ch019
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