Mobile Commerce in Emerging Economics

Abstract

This chapter discusses the opportunities and challenges of mobile commerce in emerging economies. It analyses the profound impact of a mobile device on the way products and services are bought and sold in developing nations. The chapter argues that many mobile applications can have a much larger impact on emerging economies than those of the developed world. The chapter is aimed at creating an understanding of the unique social, technological and economic drivers that can help entrepreneurs and solution providers to build and deploy compelling and revolutionary mobile commerce applications in these emerging markets.