Mobile Services in the UK

Mobile Services in the UK

Jarkko Vesa (Helsinki School of Economics, Finland)
Copyright: © 2005 |Pages: 16
DOI: 10.4018/978-1-59140-584-9.ch009
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Abstract

On New Year’s Day 1985, Ernie Wise made Britain’s first cellphone call. Now, less than two decades later, most people in this country have a mobile and every sixth person in the world owns one. They have launched revolutions, saved lives, destroyed relationships and, of course, spawned a whole new genre of utterly pointless communication. (The Guardian, November 11, 2002) The UK mobile market is one of the most advanced — if not the most advanced — mobile market in Europe. This is understandable when keeping in mind the long tradition of wireless communications in the country already in the analog era of mobile telephony. The UK was also among the first countries in Europe to open up the competition for mobile services, and to implement mobile number portability, which was introduced in early 1999 (Oftel, 2001). Mobile telephony services are also widely adopted in the UK. According to official statistics, more than 70 percent of the population used mobile phones in 2002. However, according to more recent estimates, mobile phone penetration is almost 100 percent in the UK (M-Commerce Chasm, Sept 27, 2004, p. 1). The competition in the UK is extremely intense as the five mobile operators (Vodafone, Orange, T-Mobile, mmO2, and the 3G-only operator Hutchison Whampoa) are trying to attract both new customers and to entice customers away from their current operators (Olla and Patel, 2002). Even Oftel, the regulatory authority in the UK, decided to remove the last remaining mobile telecom sector specific regulation in fall 2003, as there was no longer a need for regulation to promote competition in the mobile market: Consumers (due to the intensifying competition) got increasingly better deals and none of the five mobile network operators had significant market power in the UK market. Therefore, Octel removed the restrictions that were imposed on Vodafone and O2 to provide interconnection services (http://www.cellular.co.za, October 15, 2003).

Complete Chapter List

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Table of Contents
Chapter 1
Jarkko Vesa
“After 20 years of talking, this so-called convergence of computing and communications is happening.” Craig R. Barrett, CEO of Intel (BusinessWeek... Sample PDF
Anatomy of the Mobile Services Industry
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Chapter 2
Jarkko Vesa
This book is about mobile services in a networked economy. For some readers, the term “networked economy” may well be self-evident, but for others... Sample PDF
Towards a Networked Economy
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Chapter 3
Jarkko Vesa
In this chapter we will review existing theories and models of the boundaries of firms and industries. The goal is to gain a better understanding of... Sample PDF
Dynamic Boundaries and Vertical Integration
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Chapter 4
Jarkko Vesa
Vertical integration is not the only traditional concept that has been challenged in the current business environment where firm and industry... Sample PDF
Web or Chains: The Quest for Value
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Chapter 5
Jarkko Vesa
“Vertically integrated manufacturing firms are morphing into internal and external networks.” (Achrol & Kotler, 1999, p. 161) In the previous two... Sample PDF
Networks, Ecosystems and Clusters
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Chapter 6
Mobile Services in Japan  (pages 118-150)
Jarkko Vesa
In the second section of this book, we will focus on the mobile industry in Japan and Europe, specifically in Finland and the United Kingdom. The... Sample PDF
Mobile Services in Japan
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Chapter 7
Jarkko Vesa
“We don’t believe that a business model, where mobile operator takes a large proportion of our subscription revenue, is going to a viable long-term... Sample PDF
European Mobile Services Industry
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Chapter 8
Jarkko Vesa
“It is therefore dangerous to assume that there would ever be any major opportunities in the field of chargeable end-user services targeted for... Sample PDF
Mobile Services in Finland
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Chapter 9
Mobile Services in the UK  (pages 178-193)
Jarkko Vesa
On New Year’s Day 1985, Ernie Wise made Britain’s first cellphone call. Now, less than two decades later, most people in this country have a mobile... Sample PDF
Mobile Services in the UK
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Chapter 10
Jarkko Vesa
Now as we have gone through the characteristics of the three case markets, it is time to figure out what our analysis has revealed. In other words... Sample PDF
Mobile Markets vs. Mobile Ecosystems
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Chapter 11
Jarkko Vesa
The mobile telephony business used to be reasonably simple in the past: mobile services were provided by national monopolies, so nobody really cared... Sample PDF
Mobile Services in a Networked Economy
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