MLA
Taufique, Khan Md. Raziuddin, and Faisal Mohammad Shahriar. "Online Social Media as a Driver of Buzz Marketing: Who’s Riding?." Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments, edited by Hatem El-Gohary, IGI Global, 2013, pp. 143-153. https://doi.org/10.4018/978-1-4666-1861-9.ch009
APA
Taufique, K. M. & Shahriar, F. M. (2013). Online Social Media as a Driver of Buzz Marketing: Who’s Riding?. In H. El-Gohary (Ed.), Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments (pp. 143-153). IGI Global. https://doi.org/10.4018/978-1-4666-1861-9.ch009
Chicago
Taufique, Khan Md. Raziuddin, and Faisal Mohammad Shahriar. "Online Social Media as a Driver of Buzz Marketing: Who’s Riding?." In Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments, edited by Hatem El-Gohary, 143-153. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1861-9.ch009
Export Reference