MLA
Hsu, H.Y. Sonya, and Songpol Kulviwat. "Personalization and Customer Satisfaction in Mobile Commerce." Human Computer Interaction: Concepts, Methodologies, Tools, and Applications, edited by Chee Siang Ang and Panayiotis Zaphiris, IGI Global, 2009, pp. 1649-1655. https://doi.org/10.4018/978-1-87828-991-9.ch104
APA
Hsu, H. S. & Kulviwat, S. (2009). Personalization and Customer Satisfaction in Mobile Commerce. In C. Ang & P. Zaphiris (Eds.), Human Computer Interaction: Concepts, Methodologies, Tools, and Applications (pp. 1649-1655). IGI Global. https://doi.org/10.4018/978-1-87828-991-9.ch104
Chicago
Hsu, H.Y. Sonya, and Songpol Kulviwat. "Personalization and Customer Satisfaction in Mobile Commerce." In Human Computer Interaction: Concepts, Methodologies, Tools, and Applications, edited by Chee Siang Ang and Panayiotis Zaphiris, 1649-1655. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-87828-991-9.ch104
Export Reference