This chapter examines the risk factors for firms investing in e-commerce or electronic commerce in New Zealand. The relationships between the intra and extra organisational factors that ensure the success or failure of the electronic commerce projects in New Zealand are discussed. The investment risks for electronic commerce projects may rest on the planning, development, implementation and post-implementation phase. This study analyses the success criteria that are to be considered critical for electronic commerce projects in New Zealand. By using the CSFs criteria for investing in electronic commerce, this study suggests an e-strategy planning framework for New Zealand firms involved in electronic commerce. Future directions identifying the need for this proposed e-strategic framework and the need for empirical validation is also discussed.