Process Modeling as a Support to Decision-Making for Productive Development Partnerships: A Study in a Brazilian Public-Private Organization

Process Modeling as a Support to Decision-Making for Productive Development Partnerships: A Study in a Brazilian Public-Private Organization

Jorge Lima de Magalhães, Carla Cristina de Freitas da Silveira, Tatiana Aragão Figueiredo, Felipe Gilio Guzzo
Copyright: © 2025 |Pages: 17
DOI: 10.4018/978-1-6684-7366-5.ch007
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Abstract

The 21st century brings great challenges in the information and knowledge areas. The information society boom and market globalization have opened up new ways of using the concept which has been in existence for a long time. Thus, it is urgent to find new ways for information management, mainly how several knowledge bases can contribute to generation of new approaches and results as well as assist in better decision making by managers of private and public companies and governments. Pharmaceutical companies are increasingly looking for better production techniques and aim to reduce drug spending. Thus, information science technologies are great allies for the management of your internal and external processes. For example, the productive development partnerships (PDP) are initiatives that aim to strengthen the health complex and aim, among others, to expand access to medicines for the population. Thus, this chapter contributes to linking information technologies and the effectiveness of PDP and provide greater access to medicines for the population.
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Introduction

Information can be seen as a condition for survival, given that it extends the communication context and rescuing and preserving social memory. Its value is intangible and resists all the mechanisms of destruction and oblivion since the collection of information. This is due, on the grounds that allows reconstructing the cognitive and knowledge assessment of a given situation in question (Lawrence & Giles, 2000).

By integrating knowledge in an interdisciplinary approach, the power of science, technology and innovation can be harnessed to leverage economic progress. However, the need to obtain full integration between the players in the national innovation system (NIS), namely academia, the private sector, and governments, may represent a hurdle for developing countries. The involvement of these three players is crucial for the success of any effort to foster knowledge integration for innovation (Lundvall, 2010; Nelson, 1993).

At the institutional level make decisions without the right information leads to inaccurate decisions and sometimes disastrous. Decisions based on facts and reliable information are more likely to generate good results thereby enabling decision maker’s subsidies to meet the everyday challenges. Proper and timely information to lead developing effective strategies and acts proactively. This action can be called competitive strategy when it involves business approach, which maximizes the value of the capacity of the organization to distinguish the company from its competitors (Porter, 2008b).

The success of public policies designed to strengthen the NIS can better be understood as enhancing integration between academia, the private sector and government, because cooperation between universities, government research centers and funding agencies is so crucial. Meanwhile, it is in the interests of businesses to speed up the introduction of innovations to their production processes. Synergies of this kind can boost growth by developing national capabilities (Etzkowitz, 2002; Gadelha et al., 2011; J. L. de Magalhães et al., 2012).

The quality of life of the Brazilian people is on the government’s agenda. Its public health programs are designed to foster the healthy ageing of the population, with economic development being linked to improved health conditions fostering a sustainable lifestyle. Brazil is seeking to reduce its health sector deficit and to boost its technology RD&I, including a variety of initiatives and investments targeting academia, the private sector and government. These include a government effort to build technological competency in the production of drugs and medications back to the relative levels seen in the mid-1980s (Magalhaes, JL et al., 2012a).

One of the key policies in this area is the Production Development Policy launched by the government in mid May 2008, which replaces the Industry, Technology and Foreign Trade Policy (PITCE, acronym in Portuguese), introduced in March 2004. The 2008 policy has a broader scope, greater depth, and focuses on increasing coordination, controls and targets. Both it and its predecessor are structured in such a way as to align the public and private sectors, with the former being responsible for facilitating business ventures through tax/fiscal incentives, credit lines, reduced bureaucracy, and regulatory adjustments.

In this sense, Productive Development Partnerships (PDP – Brazilian term) were created. The PDPs are part of these series of strategic actions, signed in the National Policy for Technological Innovation in Health, by Decree No. high cost of health care, developing strategic products with high added value (Costa et al., 2016; Gomes et al., 2015).

Consider that, in general, the management of existing knowledge in the parts holding a given technology to be transferred through a PDP is consistent, then one can think that is an architecture of information management that will lead innovations in a sector, hence, they are essential to be evaluated since from implementation to the impact on society.

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