Processing and Analysis of Search Query Logs in Chinese

Processing and Analysis of Search Query Logs in Chinese

Michael Chau (The University of Hong Kong, Hong Kong), Yan Lu (The University of Hong Kong, Hong Kong), Xiao Fang (The University of Toledo, USA) and Christopher C. Yang (Drexel University, USA)
Copyright: © 2009 |Pages: 11
DOI: 10.4018/978-1-59904-974-8.ch019
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Abstract

More non-English contents are now available on the World Wide Web and the number of non-English users on the Web is increasing. While it is important to understand the Web searching behavior of these non-English users, many previous studies on Web query logs have focused on analyzing English search logs and their results may not be directly applied to other languages. In this Chapter we discuss some methods and techniques that can be used to analyze search queries in Chinese. We also show an example of applying our methods on a Chinese Web search engine. Some interesting findings are reported.
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Introduction

Search engines have been widely used for finding useful information on the World Wide Web. Many users start their Web activities using popular search engines such as Google (http://www.ayna.com) for Arabic. The information needs and search behavior of non-English users are different from those of native English users because of different languages and different cultures (Chau et al., 2007). More importantly, some languages, such as Asian languages, have different characters, grammars, and structures that are significantly different from those of English. Consequently, the methods and techniques for processing search logs in these languages can be quite different from those for processing English search logs. In this chapter, we discuss methods and issues involved in processing search logs in Chinese. As one of the most widely used non-English languages, Chinese has its unique characteristics. On the other hand, it shares similar characteristics with some other Asian languages such as Japanese and Korean. We believe that we can extend methods in this chapter across these languages.

The chapter is structured as follows. In the next section, we give some background knowledge about the characteristics of the Chinese language. Then we discuss the methods and techniques used to analyze Chinese search queries. The section that follows presents the application of our methods on a Chinese Web search engine called Timway. The last section provides a summary of this chapter.

Key Terms in this Chapter

Bigram Analysis: The analysis of all sequences of two adjacent words in each query.

N-Gram Analysis: The analysis of all sequences of n adjacent words in each query.

Zipf Distribution: A distribution in which the frequency of any object is inversely proportional to its frequency rank. It has been observed in text corpora, database contents, and other natural phenomena.

Chinese Search Logs: Contain the Chinese queries that are often received in different character encodings. GB-2312, GBK, and BIG 5 are the three most popular Chinese language encoding schemes. They are used in different Chinese speaking regions with different popularity. For example, Traditional Chinese, usually encoded in BIG 5, is widely used in Hong Kong and Taiwan, while Simplified Chinese, usually encoded in GB-2312, is more commonly used in mainland China and Singapore.

Complete Chapter List

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Table of Contents
Preface
Bernard J. Jansen, Amanda Spink, Isak Taksa
Chapter 1
Bernard J. Jansen, Isak Taksa, Amanda Spink
This chapter outlines and discusses theoretical and methodological foundations for transaction log analysis. We first address the fundamentals of... Sample PDF
Research and Methodological Foundations of Transaction Log Analysis
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Chapter 2
W. David Penniman
This historical review of the birth and evolution of transaction log analysis applied to information retrieval systems provides two perspectives.... Sample PDF
Historic Perspective of Log Analysis
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Chapter 3
Lee Rainie, Bernard J. Jansen
Every research methodology for data collection has both strengths and limitations, and this is certainly true for transaction log analysis.... Sample PDF
Surveys as a Complementary Method for Web Log Analysis
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Chapter 4
Sam Ladner
This chapter aims to improve the rigor and legitimacy of Web-traffic measurement as a social research method. I compare two dominant forms of... Sample PDF
Watching the Web: An Ontological and Epistemological Critique of Web-Traffic Measurement
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Chapter 5
Kirstie Hawkey
This chapter examines two aspects of privacy concerns that must be considered when conducting studies that include the collection of Web logging... Sample PDF
Privacy Concerns for Web Logging Data
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Chapter 6
Bernard J. Jansen
Exploiting the data stored in search logs of Web search engines, Intranets, and Websites can provide important insights into understanding the... Sample PDF
The Methodology of Search Log Analysis
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Chapter 7
Anthony Ferrini, Jakki J. Mohr
As the Web’s popularity continues to grow and as new uses of the Web are developed, the importance of measuring the performance of a given Website... Sample PDF
Uses, Limitations, and Trends in Web Analytics
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Chapter 8
Danielle Booth
This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit... Sample PDF
A Review of Methodologies for Analyzing Websites
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Chapter 9
Gi Woong Yun
This chapter discusses validity of units of analysis of Web log data. First, Web log units are compared to the unit of analysis of television to... Sample PDF
The Unit of Analysis and the Validity of Web Log Data
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Chapter 10
Kirstie Hawkey, Melanie Kellar
This chapter presents recommendations for reporting context in studies of Web usage including Web browsing behavior. These recommendations consist... Sample PDF
Recommendations for Reporting Web Usage Studies
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Chapter 11
Seda Ozmutlu, Huseyin C. Ozmutlu, Amanda Spink
This chapter summarizes the progress of search engine user behavior analysis from search engine transaction log analysis to estimation of user... Sample PDF
From Analysis to Estimation of User Behavior
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Chapter 12
Gheorghe Muresan
In this chapter, we describe and discuss a methodological framework that integrates analysis of interaction logs with the conceptual design of the... Sample PDF
An Integrated Approach to Interaction Design and Log Analysis
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Chapter 13
Brian Detlor, Maureen Hupfer, Umar Ruhi
This chapter provides various tips for practitioners and researchers who wish to track end-user Web information seeking behavior. These tips are... Sample PDF
Tips for Tracking Web Information Seeking Behavior
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Chapter 14
Sandro José Rigo
Adaptive Hypermedia is an effective approach to automatic personalization that overcomes the difficulties and deficiencies of traditional Web... Sample PDF
Identifying Users Stereotypes for Dynamic Web Pages Customization
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Chapter 15
Brian K. Smith, Priya Sharma, Kyu Yon Lim, Goknur Kaplan Akilli, KyoungNa Kim, Toru Fujimoto
Computers and networking technologies have led to increases in the development and sustenance of online communities, and much research has focused... Sample PDF
Finding Meaning in Online, Very-Large Scale Conversations
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Chapter 16
Isak Taksa, Sarah Zelikovitz, Amanda Spink
Search query classification is a necessary step for a number of information retrieval tasks. This chapter presents an approach to non-hierarchical... Sample PDF
Machine Learning Approach to Search Query Classification
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Chapter 17
Seda Ozmutlu, Huseyin C. Ozmutlu, Amanda Spink
This chapter emphasizes topic analysis and identification of search engine user queries. Topic analysis and identification of queries is an... Sample PDF
Topic Analysis and Identification of Queries
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Chapter 18
Elmer V. Bernstam, Jorge R. Herskovic, William R. Hersh
Clinicians, researchers and members of the general public are increasingly using information technology to cope with the explosion in biomedical... Sample PDF
Query Log Analysis in Biomedicine
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Chapter 19
Michael Chau, Yan Lu, Xiao Fang, Christopher C. Yang
More non-English contents are now available on the World Wide Web and the number of non-English users on the Web is increasing. While it is... Sample PDF
Processing and Analysis of Search Query Logs in Chinese
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Chapter 20
Udo Kruschwitz, Nick Webb, Richard Sutcliffe
The theme of this chapter is the improvement of Information Retrieval and Question Answering systems by the analysis of query logs. Two case studies... Sample PDF
Query Log Analysis for Adaptive Dialogue-Driven Search
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Chapter 21
Mimi Zhang
In this chapter, we present the action-object pair approach as a conceptual framework for conducting transaction log analysis. We argue that there... Sample PDF
Using Action-Object Pairs as a Conceptual Framework for Transaction Log Analysis
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Chapter 22
Paul DiPerna
This chapter proposes a new theoretical construct for evaluating Websites that facilitate online social networks. The suggested model considers... Sample PDF
Analysis and Evaluation of the Connector Website
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Chapter 23
Marie-Francine Moens
This chapter introduces information extraction from blog texts. It argues that the classical techniques for information extraction that are commonly... Sample PDF
Information Extraction from Blogs
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Chapter 24
Adriana Andrade Braga
This chapter explores the possibilities and limitations of nethnography, an ethnographic approach applied to the study of online interactions... Sample PDF
Nethnography: A Naturalistic Approach Towards Online Interaction
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Chapter 25
Isak Taksa, Amanda Spink, Bernard J. Jansen
Web log analysis is an innovative and unique field constantly formed and changed by the convergence of various emerging Web technologies. Due to its... Sample PDF
Web Log Analysis: Diversity of Research Methodologies
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About the Contributors