This chapter attempts to present an alternative for product modeling based on applied research activities. The model proposed is based on a concept supported by different views: functional, technological, and physical. With the aim of making the model learner-friendly, the chapter also presents an industrial case applied in the lift industry. The specific problems, the model used, the implementation carried out, and the results obtained are described in detail. The objective is to make a contribution based on the industrial practice to one of the basic enablers for product configuration. The final aim is to speed up the supply-chain process in Mass customization scenarios.