Protecting Customer Provided Information

Protecting Customer Provided Information

Charles Rex IV (National Defense University, USA)
Copyright: © 2004 |Pages: 26
DOI: 10.4018/978-1-59140-247-3.ch002
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Abstract

Protecting customer provided information is crucial to the success of the organization. In order to maintain existing customers and attract new ones, firms must have a strategy to safeguard the information that the customers provide. The burden of responsibility is on the shoulders of the firm. The firm that demonstrates value to the customer and provides the most cost effective means of doing so will win in the competitive market.

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