Terms like prosumer have a variety of meanings, which means that saying “prosumer” invokes a wide variety of different audiences. Other terms such as complex and complicated information systems are relatively new and narrow in scope. Finally, there are terms we have developed as a part of my research (persuasion-centric and quality-centric) that have relatively narrow meaning and (because they are so new) are not in common use anywhere. While we are confident that many IT professionals know and use many of the terms we present, there may be some who would find descriptions useful.
Prosumer
There are three common definitions of prosumer. The first, oldest, and most common, describes producer/consumers (Kotler, 2013). These are people who “can be found making their own clothes, cooking their own food, rearing their own cars, and hanging their own wallpaper” (p. 510).
A second definition (Konczal, 2013) describes a professional/consumer, a person who “becomes involved in the design and manufacturing of products and services, so they can be made to individual specification” (p. 4). A new variation of this group is made up of content users on the Internet who are also content producers (e.g., bloggers).
In a more recent definition (Gerhardt, 2008), a prosumer is that very selective buyer “who makes no distinction between his or her home and work lives. The prosumer engages in activities belonging to either sphere, regardless of time or location” (p. 1). In this regard, when she buys a tool or service, it will be equally suitable for either sphere.
Prosumers in Digital and Physical Worlds
There is currently a great deal of interest in the marketplace in how prosumers use electronic services and devices (e.g., entertainment, laptops, Internet connectivity, etc.), but these people are real and despite the fact they spend a great deal of time on the Internet, they have real lives and buy real things. Unfortunately, the marketplace is often not ready for them or the way they shop and a great deal of attention needs to be paid to that problem.