MLA
Islam, Md. Tariqul, et al. "Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs." AI Impacts in Digital Consumer Behavior, edited by Thomas Heinrich Musiolik, et al., IGI Global, 2024, pp. 217-240. https://doi.org/10.4018/979-8-3693-1918-5.ch009
APA
Islam, M. T., Kumar, J., & Konar, R. (2024). Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs. In T. Musiolik, R. Rodriguez, & H. Kannan (Eds.), AI Impacts in Digital Consumer Behavior (pp. 217-240). IGI Global. https://doi.org/10.4018/979-8-3693-1918-5.ch009
Chicago
Islam, Md. Tariqul, Jeetesh Kumar, and Rupam Konar. "Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs." In AI Impacts in Digital Consumer Behavior, edited by Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, and Hemachandran Kannan, 217-240. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1918-5.ch009
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