Stickiness and Web-Based Customer Loyalty

Stickiness and Web-Based Customer Loyalty

Guisseppi Forgionne (University of Maryland, USA) and Supawadee Ingsriswang (BIOTEC and NSTDA, Thailand)
DOI: 10.4018/978-1-59140-553-5.ch463
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Abstract

Between 1997-2003, Internet hosts grew from 16 million to over 233 million worldwide (www.isc.org, 2004). Of all Internet hosts, the number of commercial domain names (.com) is about 20.9%, which increased from 3.9 million in January 1997 to 48.6 million in January 2004.

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