Strategic Utilization of Data Mining

Strategic Utilization of Data Mining

Chandra S. Amaravadi (Western Illinois University, USA)
DOI: 10.4018/978-1-59904-951-9.ch098
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Abstract

In the past decade, a new and exciting technology has unfolded on the shores of the information systems area. Based on a combination of statistical and artificial intelligence techniques, data mining has emerged from relational databases and Online Analytical Processing as a powerful tool for organizational decision support (Shim et al., 2002).

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