MLA
Lee, Yvonne, and Martin Kornberger. "Strategizing in the Digital World: Aligning Business Model, Brand and Technology." Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical, and Financial Perspectives, edited by Varuna Godara, IGI Global, 2009, pp. 135-154. https://doi.org/10.4018/978-1-60566-220-6.ch007
APA
Lee, Y. & Kornberger, M. (2009). Strategizing in the Digital World: Aligning Business Model, Brand and Technology. In V. Godara (Ed.), Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical, and Financial Perspectives (pp. 135-154). IGI Global. https://doi.org/10.4018/978-1-60566-220-6.ch007
Chicago
Lee, Yvonne, and Martin Kornberger. "Strategizing in the Digital World: Aligning Business Model, Brand and Technology." In Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical, and Financial Perspectives, edited by Varuna Godara, 135-154. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-220-6.ch007
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