Sustainable Performance of Tunisian SMEs in Industry 4.0

Tunisian’S Smes In Industry 4.0

Disruptive technologies of industry 4.0 such as big data, robots, 3D printing, artificial intelligence, vertical and horizontal integration have made the market highly dynamic (Iqbal & Nawaz, 2019). Tunisian's small and medium enterprises face high challenging circumstances to cope with the dynamic- global environment (Harik et al., 2015). These enterprises mainly across the industry sector depend significantly on exporting to other countries (Franzoni, 2015). However, they should take into account factors such as revolution on the industry, and that they are in the era of the fourth industry radical evolution (Franzoni, 2015). Further, enterprises can take proactive steps to keep their market share and develop them (Alikaj et al., 2017). Otherwise, remaining on current inputs and operations could not lead to better performance or even protecting their positions in the market (Franzoni, 2015). Therefore, Tunisian’s SMEs have to rethink their processes to meet customers’ expectations, as a result, they will be satisfied and loyal.