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Team Identification, Team Performance and Leader-Member Exchange Relationships in Virtual Groups: Findings from Massive Multi-Player Online Role Play Games

Copyright © 2012. 16 pages.
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DOI: 10.4018/978-1-4666-1553-3.ch003|
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MLA

Eveleth, Daniel M. and Alex B. Eveleth. "Team Identification, Team Performance and Leader-Member Exchange Relationships in Virtual Groups: Findings from Massive Multi-Player Online Role Play Games." Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments. IGI Global, 2012. 36-51. Web. 18 Dec. 2014. doi:10.4018/978-1-4666-1553-3.ch003

APA

Eveleth, D. M., & Eveleth, A. B. (2012). Team Identification, Team Performance and Leader-Member Exchange Relationships in Virtual Groups: Findings from Massive Multi-Player Online Role Play Games. In S. Dasgupta (Ed.), Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments (pp. 36-51). Hershey, PA: Information Science Reference. doi:10.4018/978-1-4666-1553-3.ch003

Chicago

Eveleth, Daniel M. and Alex B. Eveleth. "Team Identification, Team Performance and Leader-Member Exchange Relationships in Virtual Groups: Findings from Massive Multi-Player Online Role Play Games." In Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments, ed. Subhasish Dasgupta, 36-51 (2012), accessed December 18, 2014. doi:10.4018/978-1-4666-1553-3.ch003

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Abstract

While previous research has identified group identification as an important factor in affecting relevant outcomes (e.g., satisfaction, turnover, commitment) in face-to face environments, this paper provides initial evidence to support the proposition that group identification also matters in virtual environments. In particular, the authors found that team members’ perceptions of the leader-member exchange relationship and the team’s past performance are related to individuals’ identification with the virtual team and that identification affects satisfaction and behavioral intentions. Individuals who perceive leader-member exchange as high (e.g., the leader displays a willingness to help the team member solve problems and the leader recognizes the member’s potential) and who report that their teams perform well had stronger identification with the team. Individuals who reported strong identification with their team were more satisfied with the team and had greater intentions to perform positive behaviors in the future.
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Introduction

As communication and collaboration technologies continue to evolve the number and variety of geographically- and temporally-dispersed groups have also increased. Virtual teams, for example, have grown in popularity among organizations for such tasks as project management and problem solving (Kirkman, Rosen, Tesluk, & Gibson, 2004), and formal and informal communities of practice have capitalized on the functionality of telecommunication and information technologies to bring together individuals for the purposes of knowledge sharing and learning (e.g., Lesser & Storck, 2001). In addition, many computer-game developers have purposefully made virtual groups part of their games, requiring players to collaborate in ‘guilds’ in order to succeed in the games, and social networking sites such as Facebook most often serve as a virtual space where individuals can strengthen their relationships with individuals from their place-based community (Lampe, Ellison & Steinfield, 2006). The success or failure of these virtual groups in the variety of settings may be in large part a function of the extent to which individuals in the groups come to identify with the group. However, little is known about identification in virtual groups (Yu & Young, 2008).

Social identification has long been an important construct in the study of individual behavior in groups. First introduced by Tajfel (1982) and developed in collaboration with Turner (1982), Social Identity Theory suggests that individuals categorize themselves (and others) according to characteristics of groups to which they belong. For example, an individual may identify with a religious organization, an age group, a political party, or a work group. When individuals “define themselves with attributes that overlap with the attributes they use to define the (group), they are strongly identified with the group” (Dutton, Dukerich, & Harquail, 1994, p. 256), and they will perform behaviors in support of the group (Ashforth & Mael, 1989; van Knippenberg & van Schie, 2000).

The goal of this study is to extend our understanding of the identification concept by looking at specific antecedents and consequences of group identification in a virtual environment. We propose and test a model of group identification in virtual teams that suggests that the team’s past performance and an individual’s relationship with his or her team leader impact the individual’s identification with the group, and an individual’s level of identification with the group will impact his or her intentions about future behavior and the individual’s level of satisfaction with the group (see Figures 1 and 2).

Figure 1.

Proposed model

Figure 2.

Revised model

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Complete Chapter List

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Table of Contents
Preface
Subhasish Dasgupta
Chapter 1
Margherita Pagani, Charles F. Hofacker
Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with... Sample PDF
Use and Participation in Virtual Social Networks: A Theoretical Model
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Lionel Mew, William H. Money
Online Social Networking (OSN) systems such as Ning, MySpace, Facebook and Friendster have achieved tremendous popularity. However, little research... Sample PDF
Effects of Computer Self Efficacy on the Use and Adoption of Online Social Networking
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Chapter 3
Daniel M. Eveleth, Alex B. Eveleth
While previous research has identified group identification as an important factor in affecting relevant outcomes (e.g., satisfaction, turnover... Sample PDF
Team Identification, Team Performance and Leader-Member Exchange Relationships in Virtual Groups: Findings from Massive Multi-Player Online Role Play Games
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Chapter 4
Mark H. Palmer, Jack Hanney
This article describes advantages and disadvantages of federal government centralized geographic information networks and decentralized peer-to-peer... Sample PDF
Geographic Information Networks in American Indian Governments and Communities
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Chapter 5
John Warmbrodt, Hong Sheng, Richard Hall, Jinwei Cao
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Understanding the Video Bloggers’ Community
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Chapter 6
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With advances in communication technology and online pedagogy, virtual learning communities have become rich learning environments in which... Sample PDF
Analysis of Students’ Engagement and Activities in a Virtual Learning Community: A Social Network Methodology
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Chapter 7
Shaoke Zhang, Hao Jiang, John M. Carroll
Social identity is a key construct to understand online community life. While existing online identity studies present a relatively static... Sample PDF
Social Identity in Facebook Community Life
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Chapter 8
Bill Karakostas, Dimitris K. Kardaras, Adéla Zichová
Virtual communities are groups of people with similar interests who meet online and together act as a learning environment, place for social... Sample PDF
The Role of Virtual Communities in the Customization of e-Services
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Explaining Job Searching Through Social Networking Sites: A Structural Equation Model Approach
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Katherine Karl, Joy Peluchette, Christopher Schlaegel
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Should Employees Accept Their Boss’s Facebook ‘Friend’ Request?: Examining Gender and Cultural Differences
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Omer F. Rana, Simon Caton
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Business Models for On-Line Social Networks: Challenges and Opportunities
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Katerina Voutsina
The impact of virtual networks on economic activity and organizational affairs has long occupied the Information Systems (IS) academic community.... Sample PDF
Occupational Networking as a Form of Professional Identification: The Case of Highly-Skilled IT Contractors
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Chapter 13
Demosthenes Akoumianakis
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Chapter 14
Sunitha Kuppuswamy, P. B. Shankar Narayan
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The Impact of Social Networking Websites on the Education of Youth
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Chapter 15
Katherine Karl, Joy Peluchette, Christopher Schlagel
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A Cross-Cultural Examination of Student Attitudes and Gender Differences in Facebook Profile Content
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Chapter 16
Lhoussain Simour
Electronic connections allow the individual to be at various global sites while sitting in front of his or her computer. By being electronically... Sample PDF
Networking Identities: Geographies of Interaction and Computer Mediated Communication1
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Chapter 17
Kiyana Zolfaghar, Abdollah Aghaie
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Computational Trust in SocialWeb: Concepts, Elements, and Implications
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Chapter 18
Rajalakshmi Kanagavel, Chandrasekharan Velayutham
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Chapter 19
Dimitrina Dimitrova, Emmanuel Koku
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Chapter 20
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