MLA
Marques, Joan, et al. "The Starbucks Culture: Responsible, Radical Innovation in an Irresponsible, Incremental World." Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 395-402. https://doi.org/10.4018/978-1-4666-4749-7.ch019
APA
Marques, J., Camillo, A. A., & Holt, S. (2014). The Starbucks Culture: Responsible, Radical Innovation in an Irresponsible, Incremental World. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Transcultural Marketing for Incremental and Radical Innovation (pp. 395-402). IGI Global. https://doi.org/10.4018/978-1-4666-4749-7.ch019
Chicago
Marques, Joan, Angelo A. Camillo, and Svetlana Holt. "The Starbucks Culture: Responsible, Radical Innovation in an Irresponsible, Incremental World." In Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 395-402. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4749-7.ch019
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